NEW COKE: A BRAND FAILURE 1 Analyze the ad agency Coke uses or if done in-house; how does Coke devise its IBP? Integrated Brand Promotion involves the blend and utilization of versatile communication tools that convey messages to consumers regarding the brand. (Thomas C. O Guinn, 2011). It is a unique, distinctive strategy that aims to embed the brand in the mind of the customer. In order to understand the integrated brand promotion strategy of Coca Cola, it is of crucial essence to delve into
Feinstein Graduate School AN ANALYSIS OF JC PENNY’S AND HOW IT RELATES TO COMPETITION WITHIN THE RETAILING INDUSTRY A Paper Submitted in Partial Fulfillment of the Requirements for the MBA Degree Course: MGMT 6800 MAY 9th, 2012 TABLE OF CONTENTS EXECUTIVE SUMMARY 2 COMPANY PROFILES 4 1. JC Penney 4 Strategy initiative 4 Mission…………………………………………………………….. 5 2.KOHL’S………………………..………… ………..……………………5