Boeing And Airbus Approach The Aircraft Marketplace

With only a few large companies across the globe (Boeing, MD, and Airbus), the commercial aircraft industry essentially exhibits the qualities of an oligopolistic competition with intense rivalry. Here is an analysis of competition in the commercial aircraft business using Porter’s Five Forces.

Boeing pursues Product Differentiation strategy in order to create competitive advantage over Airbus. Boeing differentiates its products by increasing number of seating capacity, engine capacity, innovating new winglet designs and by manufacturing wide range of products in respect to the change in market

Of considerable concern is that Boeing and McDonnel Douglas have a significant head start in the market. In a shrinking market, the Tri Star, though far superior to the competition, may have missed the window of opportunity. Airline revenues are down while labor and fuel costs are rising. This will drive down demand for all producers of wide-body aircraft.

Boeing being the market leader for almost a decade as a manufacturer of large commercial aircraft and had also reached economies of scale, the need to sustain its market share it presumed that “customers might demand for new”. Any potential growth was only through taking super leap and making VLCT jumbo aircraft which needed

Market Share Airbus will launch their new large, long distance plane A380 in 2006. This plane can be a dreadful competitive product to Boeing. If Boeing falls behind regarding innovations, fuel efficiency and other attributes of a long haul airliner, it will soon lose its market share. In order for Boeing to compete in the aviation industry, it is crucial to take on some risk and develop this new 7E7 project. This helps the company to fight against its competitors and recover from the slump in the industry.

The following analysis discusses the suppliers, buyers, industry competition, threats to entry, and substitutes that exist within the large commercial aircraft industry. Additionally, the analysis identifies the pressure that each of these groups applies on the industry and estimates the impact this pressure has on potential industry profits. Each group is identified using a high, medium, or low-pressure classification. A high-pressure classification indicates the group reduces industry profit potential and vice versa.

Boeing Company has been and is still at the forefront of the aviation industry. The late 1990s were a time of trial and transition where the company encountered and overcame a number of

The Boeing Company is the world’s leading aerospace company and the largest manufacturer of commercial jetliners and military aircraft combined, with approximately 160,000 employees and revenues fast approaching over $96 billion annually. The Chicago, Illinois-based company also designs and manufactures rotorcraft, electronic and defense systems, missiles, satellites, launch vehicles, and advanced information and communication systems. It provides various support services to NASA, the military, and the commercial airline industry. The Boeing Company was founded in 1916 by William Boeing (Boeing, 2016). In 1996, The Boeing Company acquired Rockwell International, a major American manufacturing conglomerate involved in aircraft, space industry and defense-oriented products. In the following year, The Boeing Company merged with McDonnel Douglas, a major American aerospace manufacturing corporation and defense contractor (Boeing, 2016). These two business decisions made The Boeing Company the world’s largest manufacturer of jetliners and military aircraft in the world.

The main objective of Boeing's strategy is to analyze the commercial aircraft industry, to understand the demand that is present, and to formulate a solution that will fulfill that segment. Currently, there are only two major players in the global market: Boeing and Airbus. Boeing is widely known as the "free market" champion, while Airbus represents the "not-so-free" approach of the European Union's organized and government subsidized

Boeing is an aircraft manufacturer, jetliner and military special aircraft, and it is also considered to be the world 's leading aircraft company .The company is not solely exist in the industry , butter yet it is surrounded with other challengers who 's aiming for the same goals as Boeing, to sell aircraft. For example, Airbus;Rockwell Thiokol, Bombardier and many others. Boeing is world 's leading aircraft manufacturer Since 1970s, Boeing was focus on manufacturing aircraft than commercial aircraft, as well as many other operational great inventions , such the defenses and space security

division, Boeing Integrated Defence Systems. Boeing is the world largest aircraft manufacturer and the third largest aerospace and defence corporation by revenue. Boeing is the biggest exporter by value in the United States. This company is engaged in a trade war with its main competitor, the European consortium Airbus. Boeing Products Boeing’s products include commercial and military aircraft such as: the 737, 747 (which was the largest passenger plane until the Airbus A380), 767 and 777 families of airplanes and the Boeing Business Jet; the F/A-18 Hornet used by the United States Navy. Furthermore the products range is big, from services that contain weapons, electronic and defence systems, satellites, advanced information and communication systems, launch systems, and

The Rivalry Between Boeing and Airbus The rivalry between Boeing and Airbus goes back a long way, when Boeing was by far the dominant supplier of commercial airplanes. Up until 1997, Boeing was the clear market leader on the passenger airplane market. Now the situation is less certain, as Airbus has overtaken its American competitor[1] not only in the domestic market but also in the world market, with its introduction of new models of passenger aircrafts. The main issue addressed in this article is that a 1992 U.S.-EU civilian aircraft pact allows too much European government support for Airbus, helping it sell more jetliners than Boeing, which had an 80% share in the market a decade ago.

“Boeing is the world’s largest aerospace company and leading manufacturer of commercial airplanes, Defense, Space, and Security systems” (Boeing company annual report) Boeing’s extensive network reaches across one hundred and fifty countries. Boeing’s services include commercial airlines, Defense, Space Securities, Innovation Technologies, Capital Corporation, and shared services group. This juggernaut employees over 160,000 employees across the United States and in more than 65 countries. “At Boeing, we aspire to be the strongest, best and best-integrated aerospace-based company in the world—for today and tomorrow.” (Boeing company annual report) Boeings legacy started 99 years ago and was founded by Bill Boeing. Bill had a passion for the emerging science of flight and had an innovative belief that he could build the best airplanes. Boeings U.S. impact is pretty impressive, in the 2015-16 fiscal year to date they have employed 148,750 people in the States alone. In comparing supplier related job across the United States, in the past year Boeing paid $50 billion dollars more to their employees did than their competitors did. “The Boeing Vision is People working together as a global enterprise for aerospace industry leadership” (boeing.com) the way they choose to implement and execute this is to operate as one cohesive unit, they value customer satisfaction, their innovation and creativity paves the way for endless possibilities in their field, they have detailed customer

As the largest aerospace company in the world, the Boeing Company employees more than 153,000 people in some 67 countries. The great dominance of Boeing is due to its 1997 merger with McDonnell Douglas Corporation, an aerospace manufacturer, and its 1996 purchase of the defense and space units of Rockwell International Corporation, an aerospace contractor. The corporation is the world’s number one maker of commercial jetliners and military aircraft with more than 9,000 commercial planes in service worldwide, including the 717 through 777 families of jets

Selling competition in the industry has been continually progressing in recent years. Profits have been very thin for the world 's airlines, and thus made competition very fierce. In past years Airbus has priced for market share, forcing Boeing to choose between losing a sale and cutting prices below costs. Boeing must not get into a bidding war with Airbus for sales of the 747 and A-330 or A-340. Airbus is set on increasing market share and may price to do so, but Boeing must maintain its prices and rely on customer relations to maintain current customers.