Brand Strategy: Robochef Kenwood

Whirlpool is the world’s largest producer and marketer of small and large home appliances such as mixers, food processors, washing machines, refrigerators, air conditioners, etc. Whirlpool also has a long standing relationship with Sears, which sells Whirlpool products under the brand name Kenmore. In addition to its North American presence (both manufacturing and sales), Whirlpool also has a strong presence in Mexico, and Europe. Being the largest producer in the world has helped Whirlpool to compete on lower costs through economies of scale and through its Global Procurement Organization (GPO). In addition, its large networks also help in

In the beginning of time mixers were not electrical like they are now a days really easy for people to use. The egg beaters were hand cranked, Hand cranks don’t require electricity, there is a handle you hold it with and a little knob that you twist so it could mix the ingredients together. In 1856, a Maryland Tinner named Ralph Collier was the man who invented hand cranked egg beaters. The hand cranked egg beaters were used by hand nothing electrical in them, but a more years went by people started inventing so much more mixers and they were electrical of different kind. A handheld electric mixer is basically an electrical mixer that has a handle and someone holds it while the mixer is mixing the eggs and other things. Mixers are of course something used in the kitchen and only the kitchen. People or chiefs use it for baking because it makes the dough in a better smoother texture than if it was hand mixed. A classical American mixer brand is Dover stamping company, the company bought the patent egg beaters in 1859. An American man named Rufus Eastman invented the first mixer which was in 1885.

In 1883, Bernard Kroger, who is Kroger Company’s owner, opened the Great Western Tea Company in Cincinnati when he was 22. In 1902, the company became Kroger Grocery and Baking Company after growing to 40 stores in different cities like Cincinnati and northern Kentucky. The company continued growing thorough buying smaller, cash-strapped companies. Moreover, in the late 1920s, the company gained Piggly Wiggly stores, and in early 1940s, the company bought most of the Piggly Wiggly stock. In 1929, the chain reached its greatest number of stores which is 5,575. The company continued buying other stores. After that, the company started opening bigger stores in 1971. In 1987, Kroger sold most of its interests in the Hook and SupeRx drug chains and started focusing on its food and drug stores. Furthermore, Kroger announced that it was purchasing around 75 store (mostly in Texas). Not only Kroger was buying food stores in Texas, but also in Virginia, Nebraska, and New Mexico, which happened around 2000 and 2001. In 2003, Kroger announced Naturally preferred, its own brad products which include baby food, pastas, cereal, snacks, milk, and soy products (Company History-Hoover’s, 2016).

Kudler Fine Foods (KFF) was established in 1998 by Kathy Kudler. Kathy Kudler created KFF to provide a unique brand of quality organic foods for the communities in California. KFF first store to begin operation was La Jolla Store (Kudler, 2003). The La Jolla store is doing very well in the community in which it was established. Since the beginning of La Jolla store, additional gourmet stores were being approved for operations. As of now, there are three Kudler Fine Foods in full operation. Kathy Kudler is the sole owner of KFF. Kathy

Other popular kitchen appliances of the 1980s included food processors and blenders, which also made cooking quicker and easier.

Born in 1911, Robert Falchion grew up through the shadow of the Great War. He attended Juningberry High before studying electrical engineering at Manchester polytechnic, graduating in 1931. He married his high-school sweetheart, Frida, in 1932, and in the summer of that year they had their first son, Robert Jr., named for his father. Following his graduation from University, and marriage to his dear wife, Robert started work as a researcher for Jameson Electric. It was at Jameson that Robert devised ways of using electricity to keep things both hot and cold; technology which go on to provide the basis for what we now know as refrigerators and microwaves. Following the moderate acclaim brought about by these inventions, in 1935, Robert was head-hunted by the state-owned Soviet power company, Atomovisk, and offered the opportunity to become the head of their Research and Development department. In order to better provide for his young family, Robert accepted the job offer and he, Frida and Robert Jr. moved to the small and idyllic Russian town of Obninsk, overlooked by the Atomovisk facility.

To begin the hovercraft was dreamt up by inventor Christopher Cockrell of England. Cockrell put the idea to paper in 1955 and originally tested his idea using an empty KiteKat cat food tin inside a coffee tin, an industrial air blower and a pair of kitchen scales. After creating a full scale model they were produced and used for military purposes originally by England and later by the U.S. Navy in the Vietnam War. Another invention of the 1950’s was the microwave, the microwave was first sold for consumer use in 1954 and sold by the Raytheon Co. The microwave helped families make quick meals and started a wave of T.V. dinners in the 1960’s when the microwave was a household essential. Although the microwave soon became a household item it was not always so popular, many feared that microwaves were unsafe. Even though people feared about the microwave’s safety the microwave soon became a big part of American food culture from the 1950’s until

Carl N. Karcher was one of fast foods innovators. Carl was born in Ohio in the year 1917. After the eighth grade, he quit school in order to help his father with their farm. At the age of twenty, Carl's uncle offered him a job in his business named "Feed and Seed" store located in Anaheim, California. After thinking about it, Carl decided and then proceeded to move to California where he met his wife Margaret and then continued to start his own family. Carl and Margaret bought a hotdog cart; while Carl worked at a bakery, Margaret worked at the cart across from a factory. At this time, California's population was expanding more rapidly, as was industries such as automobile industries. Eventually, Carl opened a Drive-In BBQ restaurant. The economy post World War 2 provided him with an abundance of customers.

Initially, In the year 1897, Van Westenbrugge & Erb was founded. However, Gordon Food Service was named in 1942 after retirement of Isaac. (History Gordon Food. 2016, April

The company formed a joint venture with Li & Fung Retailing in 1999 to expand its presence in Thailand, the Philippines, and China.In early 2000 the company hired John Eyler away from FAO Schwarz as president

Stage One: Need Recognition: The KitchenAid stand mixer is a unique and quite effective tool to have in the kitchen of anyone who appreciates making foods from scratch and likes to know exactly what is in the foods they prepare. Apart from the mixing benefits of the stand mixer, I have purchased the slicer, meat grinder, pasta roller and sausage stuffer. KitchenAid offers a product that has a particular set of attachments that is not offered by any other company that addresses specific needs of any aspiring home chefs.

They started selling quality furniture, bedrooms and other things made of wood but in 1930 because of the Great depression they started to look for other market and products so the company could survive this economic situation that affect all the US. Because of this they started

One of the most life changing technological innovations is the microwave oven. Invented by accident in 1946 by Dr. Percy LeBaron Spencer, the microwave oven was originally received poorly like many other new forms of technology. Fears that the microwave radiation would escape during use, or that it would ruin the art of cooking were some of the worries that many people had when this technology was released (Gallawa, 2007). Through years of refinement however, the microwave oven has become commonplace in kitchens across the globe. While fears of people giving up traditional cooking methods proved to be unfounded, microwaves have proven to be a valuable tool used by everyone from young kids to master chefs. In addition, an entire new food service industry was created based on the ability to quickly prepare food. Frozen foods and microwave popcorn are just a couple of the items we

1. A brief history of the brand: origins, key stages in its growth , etc.

* The company sold its savory-flavors business, Food Ingredients Specialities (FIS), to Swiss flavoring-company Givaudan, and its United Kingdom and Ireland ambient-foods business to Hicks, Muse, Tate & Furst.