Essay on Bus 599 Week 11 Bus599 Week 11

5733 Words Jan 3rd, 2016 23 Pages
BUS 599 Complete Course BUS599 Complete Course
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BUS 599 Week 1 Discussion
"Company Description"
Throughout this course, you will develop a series of written papers / projects that you will later combine into a complete business plan for a Non-Alcoholic Beverage company. For this discussion, you must first review the “NAB Company Portfolio”. The mentioned portfolio contains the company parameters and details you must follow when developing your company. Provide the following information to set the foundation for your non-alcoholic beverage (NAB) business
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As you work on the assignment, consider why you have chosen one type of non-alcoholic beverage over another and the reasons for that choice. As you complete your SWOT analysis, be sure to include external factors such as industry / market trends and competition, and internal factors such as your capabilities or abilities to reach certain market segments.
Write a three to five (3-5) page paper, in which you: 1. Create your revised NAB company name and explain its significance. 2. Develop your revised company’s Mission Statement and provide a rationale for its components. * Hints: Use the Statement of Mission template on pp. 72-73 on the course textbook: Successful Business Plan to aid your development. Click here for help accessing a specific page number in your eBook. * Extracting appropriate information from the NAB company portfolio, where applicable. You should fill in other required items in the template using your personal preferences. 1. Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Justify at least three (3) reasons why you have chosen this type of non-alcoholic beverage. * Hints: Research and outline beverage industry trends. Consider the size and
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