Business Analysis : Nordstrom, Inc.

2405 Words May 3rd, 2015 10 Pages
INTRODUCTION The company I chose to explore is Nordstrom, Inc. I always enjoyed being fashionable and stylish so this specific company works well with something I love to do often. I also shop at this particular store quite frequently. I would like to focus on how Nordstrom, Inc. should consider expanding into Europe. I have been to Europe a couple of times including studying abroad and I’ve noticed that all the major European cities have their fair share of upscale and high-end retail stores. I think Nordstrom being an upscale retailer would fit in perfectly in one of the popular cities in Europe. Nordstrom first began in 1901, when John W. Nordstrom and Carl Wallin opened Wallin & Nordstrom, a small downtown shoe store (Nordstrom Company History, 2015). By 1960, the small downtown shoe store became the largest shoe store in the country (Nordstrom Company History, 2015). As the company started to grow, John and Carl were looking for ways to expand the business so Nordstrom ventured into the women 's clothing market with the purchase of Seattle-based Best Apparel in 1963 (Nordstrom Company History, 2015). Today, Nordstrom, Inc. has become an American upscale fashion merchant. The company headquarters is in Seattle, Washington. Nordstrom has since expanded its inventory to include clothing, accessories, handbags, jewelry, cosmetics, and fragrances. Nordstrom currently operates a total of three hundred and three stores located in thirty-eight states, with one hundred and…
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