Business Analysis : Nordstrom, Inc.

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INTRODUCTION The company I chose to explore is Nordstrom, Inc. I always enjoyed being fashionable and stylish so this specific company works well with something I love to do often. I also shop at this particular store quite frequently. I would like to focus on how Nordstrom, Inc. should consider expanding into Europe. I have been to Europe a couple of times including studying abroad and I’ve noticed that all the major European cities have their fair share of upscale and high-end retail stores. I think Nordstrom being an upscale retailer would fit in perfectly in one of the popular cities in Europe. Nordstrom first began in 1901, when John W. Nordstrom and Carl Wallin opened Wallin & Nordstrom, a small downtown shoe store (Nordstrom…show more content…
Nordstrom is also opening its first location in the Caribbean, San Juan, Puerto Rico, which is set to open in March 2015. Nordstrom serves customers online through Nordstrom.com, nordstromrack.com and private sale site of HauteLook (Nordstrom Company History, 2015). The company also owns Trunk Club, a personalized clothing service that takes care of customers online (Nordstrom Company History, 2015). Nordstrom’s business motto on their website states that, " Nordstrom is committed to the highest standards and ethics and business conduct. Those principles apply to our relationships with our fellow employees, our customers, our suppliers, our shareholders, our competitors, and the communities in which we operate" (Investor Relations, 2013). The primary business model of Nordstrom has always been to provide exceptional service, selection, quality, and value. Nordstrom’s exceptional customer service comes primarily as a result of two main components. First, their attention to detail when it comes to customer experience and secondly, the level to which they empower their employees (Khan, 2014). These two factors together create a perfect customer service model that continues to generate stories that turn into legends (Khan, 2014). Rethinking “business as usual” allowed Nordstrom to break away from other department stores (Khan, 2014). For the most part, Nordstrom has
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