Macy's and Dillard's

Being tasked with creating an evaluation of Dillard’s strengths, weaknesses, opportunities, and threats allowed for the development of a proposal that could help Dillard’s as a company. Unbeknownst to our group this information would be helpful in developing a proposal and portions would lead directly to our proposal. It will be discussed in the proposal analysis how our proposal is associated with the strengths, weaknesses, opportunities, and threats of Dillard’s and shed some light on how these areas of research led to the proposal of Dillard’s implementing beauty salons in their existing stores across the United States.

Kohl’s Corporation and Dillard’s Inc. are in the retail industry which is a highly competitive industry. There are a high number of retail stores, department stores which compete between each other on local, regional and national level. That competitiveness is highly influencing operating results of the company.

Nordstrom’s main focus is all about customer satisfaction. When customer satisfaction is high so are the

Retailers offer different merchandise assortments to the customers, and one of the key functions of the retailer is selecting the appropriate depth and breadth of various branded products and their assortments, and to decide how best to tailor the product offerings for specific target consumers (Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein, 2007). One drawback, which we have identified, is the lack of customization options available for customers on all three of the websites, i.e. Target, Macy’s and Nordstrom. It is important for online retailers to offer customization offers to the customers, so that they can tailor make their products as their very own. While it is true, that this option is mostly used for niche markets, however, in

Comparative shopping is done in the industry constantly. But the point of the task is to identify strengths and weaknesses of your store’s merchandise mix in comparison to the competitors’. Are you offering the customer something unique in one segment of your business, but not in others? Are you just a poor second in comparison to a strong competitor? Are you under- or over-developed in certain classifications? Are your prices in line with the rest of your store? In relation to your

The retail industry is very competitive. Macy’s competes with many of different retail and department stores. Some of the competitor retailers

The intensity of rivalry and the threat of substitutes are strong components for J.C. Penney to consider as they continue to strive for increased revenue and market share. Their two primary competitors are Macy’s and Kohl’s, both of whom have fiercely competitive strategies to be strong retail operations. For instance, while Macy’s offers a multitude of promotional deals and is working hard to choose products based upon demographics and geographic segmentation, Kohl’s is attempting to reduce their inventory levels and improve their marketing strategies in order to become a stronger competitor in the department store segment of the retail industry. In order to compete with their competitors, J.C. Penney aims to focus on their previously successful promotions and home department segmentations by bringing in new reputable designers in order to attract a larger customer base. Due to the fact that the intensity of rivalry and threat of substitutes are both moderately strong in the retail department store industry, J.C. Penney ought to be diligent in their implementation of strategies in order to achieve success in the retail business.

Many people know that Nordstrom 's is a fashion bazaar. What multitudinous amounts of people do not grasp is that Nordstrom 's positioned itself as a retailer of high end clothing and extravagant goods. This is how Nordstrom 's distinguished itself from other retailers. Numerous people associate Nordstrom’s with other ubiquitous department stores, such as Macy 's and JC Penney. Interestingly, these stores are not Nordstroms ' predominant competitors. Because Nordstrom 's caters to a more expensive partiality, its main competitors include upscale department stores such as Bloomingdale 's and Saks Fifth Avenue. Within Nordstrom’s marketing strategy, the emporium must strategize ways to discern itself from both the mid-scale department stores as well as the high-end ones. Nordstrom’s is able to accomplish this through its determination of which products to vend, its customer service policies, and the schematics of typical Nordstrom 's store design.

The financial data will support the strategy as the ratios and numbers show that Macy’s has resources and capital available for the implementation. Evaluation of external and internal factors positively presenting an opportunity for Macy’s to use designed strategy to and keep competitiveness in the industry. Summarizing Macy’s is a well-established organization with over 150 successful years in business that still has an ability to compete with leaders in the industry if the right

In this paper I will discuss Macy’s Incorporated by analyzing their business level strategies to determine which I think is the most important to their long term success and if I think it is a good choice. I will analyze their corporate level strategies to determine which I think is the most important and whether or not I believe it is a good choice. I will analyze the competitive environment to determine the corporations’ most significant competitor and compare the two companies’ strategies at each level and evaluate which company I think is most likely to succeed in the long term. Once the

Macy operates in department store retail industry. The U.S. Department Store industry includes over 3500 stores with combined annual revenue of $70 billion representing 20% of the global industry. Department stores in the US increased at a compounded annual growth rate (CAGR) of 3.4% between 2004 and 2009. The US Department store product mix includes a variety of products such as women, men, and children apparel, shoes, cosmetics, and home and furniture. Clothing and footwear market sales accounted for a 53% share of the department stores retail format in 2009 (DataMonitor).

WalMart's (NYSE:WMT) expertise in discount retailing is globally recognized, as is their supply chain and extensive logistics capabilities. What differentiates WalMart from the many other discount retailers is their extensive reliance on buyer personas or representations of their customers. All aspects of the WalMart value chain are predicated on serving their customers as cost-effectively and efficiently as possible. WalMart has also created an extensive information systems network that includes satellite uploads of data on a daily basis from their thousands of retail locations to their Bentonville, Arkansas headquarters (WalMart Investor Relations, 2013). The intent of this analysis is to evaluate the mission, vision and strategy of WalMart from the perspective of improving its customer service while also taking into account its financial position. To accomplish this, objectives are provided, combined with performance measures and expected levels of performance as well. All of these factors taken together provide senior management at WalMart with insights into how they can profitably improve customer service.

We all know that both Walmart and Macys are two of the most popular stores, they both have different concepts of the customer experience have manage to divide the public right down the middle. Macy’s stores serves high-end clientele, Walmart has more relaxed and price friendly appeal to those of who are in the middle or even low income. Many middle income Americans shop at Walmart primarily because of their low prices, there are shoppers that gathers shop for the quality of Macys. Is just a matter of asking shoppers a question: Why Walmart vs Macys? What is more important quality or quantity for the shopper’s money? Depending at their answer could change the future of each store, and maybe each store could change their perspective towers their shoppers.

Due to the economy downturn period, Macy’s and many other retailers were suffering. Fortunately, Macy’s has chosen the beneficial marketing strategy to fit the objective of business. This paper will analyze the company’s situation from its financial aspect, industry aspect, the competitive part and Macy’s marketing strategies to conclude that Macy’s could have stable profit in the next three to five years.

According a Gartner study, “89% of marketing leaders expect to compete primarily on the basis of customer experience.”