Business Analysis: Porter's Five Forces For Google Inc

Porter's Five Forces is a simple but powerful tool that consist of 5 different forces to understand the competitiveness of your business environment, and for identifying your strategy's potential profitability. The five forces are degree of rivalry, threat of entry, threat of substitutions, buyer power, and supplier power. Each force is helpful in their own way to get to know your rivals a lot better and get to know what can happen in your market.

General Environment. Today, Google, Inc. (hereinafter "Google" or "the company") competes in the global technology industry where in holds a leading position. The company remains committed to "improving the ways people connect with information" (Form 10-K, 2012, p. 3). The general environment in which the company competes is characterized by rapid growth as well as industry convergence as existing technologies and platforms are stretched to their limits (Hitt, Ireland & Hokisson, 2011). In this environment, Google has emerged as the major actor that is modeling the way for others. For

Google Inc. is one of the leading computer search engines in the world and is continuing to grow as the

Porter’s five forces will be used to evaluate company’s competitive environment Porter, 2008) comprising of threat of new entry, supplier power, buyer power and threat of substitute.

The analysis of the Porters five forces are very important to business entities. Based on the analysis a business can evaluate their current position and positions that they plan to progress towards as it relates to the industry they are operating in.

Google is a multinational corporation that serves thousands of consumers worldwide. Through Internet related products such as Internet searches, maps, emails, mobile apps, and other online contents for users Google became the company it is today. Every employee of Google is different in his or her own way; making it a well-diversified organization similar to the global audience they serve. Google’s mission statement is to organize information from all around the world and make it universally accessible at a quick and orderly fashion. This means creating a search engine smart

The user Google.com is one of the most popular Internet; on a global scale has numerous users. (Reword this sentence. I do not understand what you are trying to say.) Google is the top search engine in Argentina, Australia, Belgium, Brazil, Canada, Denmark, France, Germany, India, Italy, Mexico, Spain, Sweden, Switzerland, the United Kingdom and the United States’ top search engines (Remove these words and end the sentence after United States.) The company chooses the word "Google" and it is used to represent the vast resources available on the Internet. Google Company has many kinds of product lines, and is constantly developing new technologies to provide convenience for human beings, in the service of human but also enhance the value of the company.

Porter 's Five Forces Model is a critical instrument to break down an outer aggressive environment of the business. The model incorporates threat of entry, the threat of rivalry, the threat of suppliers, the threat of purchasers and threat of substitutes.

As of 2009, Google represented roughly 68% of the American market where as, both Yahoo and Microsoft market shares plummeted. Both of their market shares were under 20% which is no comparison to Google in terms of their search engine market. In 34 countries represent in exhibit 3 of the case, Google’s market share as an international search engine was over 70% of each countries market. Having a

Google’s primary focus is search; display advertising, enterprise, and the Android operating system platform to name a few of its products. As more information becomes

Google, Inc. is an American search engine company that is a subsidiary of the holding company Alphabet Inc. It is the base of most of the world’s internet experience with over 70 percent of all online searches being used by Google. Their biggest profit area is the advertising department, as it accounts for over 90 percent of the company’s overall revenues. Google began as an online search firm, but now offers more than 50 Internet services and products. The recent acquisition of Motorola Mobility in 2012, made them competitors in the hardware market by selling mobile phones. Even with the expansion into different markets, Google’s core of success remains with the original search tool. Combined with the major success of Apple, the United States has become the biggest threat to other countries in the technology market. (https://www.britannica.com/topic/Google-Inc )

Innovation is a primary priority in the company as they understand that variety of perspectives is critical in the creation of better products. Google not only focusses on developing technology that is useful and accessible to everyone but also ensuring that diversity is supported by the company 's supplier network.

Google Incorporated is a search engine tool that is used worldwide. It provides an enormous amount of websites and other online information as a resource based on keyword searches. We all have heard the phrase, “Google it”. What that means to many individuals, is simplicity and answers. Google is not only an Internet search engine it offers many other features such as: Gmail, YouTube, Google Maps, Google Chrome, Google Play, Google Drive, Google Earth, Google Toolbar, Google Blogger, and Google Calendar and many more products. Google’s main priority is to organize the world’s information and make it universally comprehensible and valuable. Google’s motto has ten (10) characteristics to abide by: (1) focus on the user and all else will follow, 2) it’s best to do one thing really well, 3) fast is better than slow, 4) democracy on the web works, 5) don’t technically need to be at your desk to need an answer, 6) you can make money without doing evil, 7) there’s always more information out there, 8) the need for information crosses all borders, 9) you can be serious without a suit, 10) great just isn’t good enough. Google gives back to there users in a convenient way to search, making it smarter and faster for you, as well as for businesses, provides numerous amount of tools to help businesses succeed on and off the web. For example, businesses promote their company by using ads through Google. As for the web itself, it develops products that will

GDP or (Gross Domestic Product), it measures all fianl goods and services produced in a country in a given period of time. GDP has a major affect to Google’s profits. GDP increasing annually countries such as UK, India, South Africa and China since the averagely 70’s and this may lead to positive factors on Google. If the countries has a reputation for

Porter’s 5 Forces analysis is a commonly used business theory that identifies the 5 competitive forces of an industry. By identifying and analysing these forces you can determine an industries weaknesses and strengths. Porter recognised the 5 forces in most business markets to be internal rivalry, entry, substitutes and compliments, supplier power and buyer power.