Business Analysis : Retail And Social Class

On July 2, 1962 Sam Walton opened the very first Walmart store in Rogers, Ark. Each week, more than 140 million Americans shop at Walmart. The company has over 11,000 stores in 28 countries. In fact, just recently the company opened a new store in my neighborhood. All summer I watched them build and build and I would say to my mom, “I can’t wait for them to finish so we can stop having to go to that ghetto Walmart.” I know “ghetto Walmart?” but it’s the truth. There was one other Walmart in my neighborhood and it was known as the ghetto Walmart. So when I received the essay assignment I knew immediately where I wanted to go. At ghetto Walmart the norms became abnormal and the abnormal things started to be accepted. The Walmart Company knows how to get costumers to come into their stores, I’ll give them that, but something just went wrong with that one.

For this project, I chose Target’s department store because, one, I am an employee there and most importantly I felt that it showed different types of people in multiple ways through its products. For my first observation my goal was to examine how the store was arranged, the products that

Before walking into Walmart, the customers are guaranteed the lowest prices on every item. How can that possibly be? How can this corporation knock out its competition in every department? The answer is quite simple: Walmart is able to drop the ethics of society, pay the lowest wages, and cut the largest crucial corners to offer items for cheaper. In "Walmart: The High Cost of Low Wages", Robert Greenwald offers a completely valid argument. As a community, state, country, or world, is society educated and aware of what Walmart does to create products for dollars less? In the movie, Greenwald explains the impacts of Walmart on its employees, on farmers, on business owners, on factory workers, and, most importantly, on families. Through the use of the three rhetorical appeals (logos, ethos, and pathos), Greenwald was able to grab his audience and, ultimately, show the devastation brought to global society through the development of the Walmart Corporation.

“But the backbone of retail in Chicago was the small neighborhood store run by people you knew and people who knew your name.” (Bartoniusbartonius) Additionally, these stores serve as a hub for many, particularly immigrants, to feel a sense of community amidst adjusting to new scenery in a foreign

In 1962, Wal-Mart opened their first store in Rogers, Arkansas. In 1970, Wal-Mart's first distribution center and home office in Bentonville, Ark. open and Wal-Mart went public on the New York Stock Exchange. Just nine years from that, Wal-Mart's annual sales exceeded one billion dollars. In 1988, Wal-Mart super centers opened across the country. In a merely three years from that, Wal-Mart opened their own store in Mexico City, Mexico; making Wal-Mart an international corporation. Not even sixty years has past, and yet, Wal-Mart is over-powering our country.

Walmart is the go-to shopping center for most Americans, but are they fully aware of the negative impact Walmart has caused America? Many people shop where they can find everything at once and is in a decent distance from their home, but most shoppers don’t realize what they are really purchasing or the truth about the stores they buy from. If more Americans knew what they were really getting out of their shopping trips at Walmart they probably wouldn’t come back. Walmart has a privative effect on America more than people realize. The people they hurt in the process of trying to “Save money” and “Live Better” are the backbone of the business, the products they sell might as well be used, and their crime rate escalates more and more, and

In 2005, Robert Greenwald released Wal-Mart: The High Cost of Low Price, a motion picture that divulges how Wal-Mart Stores, Inc., a wholesale department store established by Sam Walton in 1962, absconded from its chasten inaugurations, to ultimately progress and develop into a principal vendor of America, and soon afterwards the vastest transnational conglomerate on the planet, once one grounds their statistics on revenue. However, Greenwald undoubtedly affirms that the policies Wal-Mart has emplaced have not solely been detrimental to the already austere American economy, but also to the welfare of their personnel. Furthermore, Wal-Mart: The High Cost of Low Price congregates on various sociopolitical disputes that validate how Wal-Mart

Wal-Mart represents the sickness of capitalism at its almost fully evolved state. As Jim Hightower said, "Why single out Wal-Mart? Because it's a hog. Despite the homespun image it cultivates in its ads, it operates with an arrogance and avarice that would make Enron blush and John D. Rockefeller envious. It's the world's biggest retail corporation and America's largest private employer; Sam Robson Walton, a member of the ruling family, is one of the richest people on earth. Wal-Mart and the Waltons got to the top the old-fashioned way: by roughing people up. Their low, low prices are the product of two ruthless commandments: Extract the last penny possible from human toil and squeeze the last

For generations, Americans has been brainwashed by the media to believe that what is displayed on television is the ideal perception of what real beauty have manipulated American citizens of what style looks like. Furthermore, with their many brainwashing strategies, that means more and more consumers spending beyond their budget. Our perspectives have been heavily influenced by what they believe is nice, but can we afford it all? With unrealistic combination of goods in store, plazas, and mall, consuming has become a bad behavior of some. In support of my argument of the “Overspending”, author Gladwell’s article “The Science of Shopping” also argues that stores adjust to fit the needs and wants of the shopper are evidently presented. With that being said, we have no idea when we are being manipulated into unrealistic shopping behavior that is influenced by the way the advertisement is presented in visual sight. Author Gladwell gets a “retail anthropologist” and “urban geographer” named Paco Underhill to give breakdown points of how he helps brand name stores influence consumers into persuasion of buying more. However, most of us fall short of that discipline, while being persuaded to overspend during our store visits.

A famous writer for the New Yorker, Malcolm Gladwell has written an article, “The Science of Shopping”, which is based on Paco Underhill’s study of retail anthropology. The intention of a retail store is obvious- that is to attract customers and convince them to perchance as much as they can. There is so much knowledge that we can study, such that how the environment affects people’s thinking. These are tiny details that we don’t usually think about. The reason of how Paco Underhill success is because he notices these details. Details determine success or failure. Paco Undnerhill—a talent and passion environmental psychologist, provides us a new point of view of the science of displaying products,

Walmart has had a long-standing presence in America society since the middle of the 20th century, seen as a place to get everything done, Walmart has become a fixation in our

Moreover, customer demographics who shop at Walmart are middle and upper-income class who want best deals and discounts to purchase their

Demography. In Germany, the target group of customers Walmart focused on were both males and females in all ages since they provided various kinds of products that cover the needs of all generations of consumers. Additionally, since Walmart specialized in offering low-price products, the company especially focused on people who have low incomes or low budgets like students, workers, labor force, etc. so that they can afford their products.

Wal-Mart, the big giant, the place where a lot of people usually do their shopping for the low prices and the variety of products were founded by Sam Walton. Walton was an entrepreneur with an innovative vision started his own company and made it into the leader in discount retailing that it is today. In fact, Wal-Mart is considered to be the biggest company in the U.S. and it has stores worldwide. According to PBS, “Wal-Mart employs more people than any other company in the United States outside of the Federal government, yet the majority of its employees with children live below the poverty line.”(www.pbs.org) In addition, Wal-Mart likes to portray itself as a seller of U.S. manufactured goods

Briefly describe Bourdieu’s theory of ‘cultural capital’ and discuss how it might influence our experience of consumer culture.