Business Informatics

McDaniel, C. and Gates, R. (2001), Marketing Research Essentials, (3rd Edition), USA: South Western Thompson Publishing

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Step 12: Check if all details are field properly and then click next and finish

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There are many ways to present the collected data. The information should be presented in a way that is visual to the user of analytical software. This can be done using spreadsheets, charts or graphs.

Big data analysis is helpful in tracking things and can integrate brick and mortar shopping

As we discuss the possibility of emerging into business intelligence software we must keep in mind the overall purpose of using any type of software is to reach strategic goals in order to increase market shares. I will discuss how business intelligence software will allow us to meet those strategic goals. We will establish what type of information and analysis capabilities will be available once this business intelligence software is implemented. We will discuss hardware and system software that will be required to run specific business intelligence software. Lastly, I will give a brief synopsis on three vendors (IBM, Microsoft Microsoft and Oracle) that are dominating the business information software industry today.

In 2011 the giant retailer Target got in trouble for sending coupons for baby clothes and nursery furniture to a teenage girl. The father drove to the local Target and complained to the manager. Two weeks later, the father called Target to apologize. After a long talk with his teenage daughter, he found out she was indeed pregnant. Not only was Target able to predict the teenager was pregnant … but they also forecasted what month the girl was likely to deliver her baby.

As technology is continously changing so is the amount of information produced as well. The way organizations store this information and how its accessible is crucial for the company. Managing such information can make the difference of the company survival and also to be able to stay abeast in its market. According to Lohrey, Jackie (2017) " Information is a critical business resource and like any other critical resource must be properly managed. Constantly evolving technology, however, is changing the way even very small businesses manage vital business information." Organizations have to become equipped with the essential resources available to increase efficiency and improve productivity. This will help the output of the company, cut cost,

Companies are adopting business intelligence system within their organizations because by using the system reports they can gain the advantages of understanding their internal strength and weaknesses to face external competitors and challenges to increase profits and reduce cost on their everyday operations and processes.

The results from the Excel assessment were not surprising, as I was aware that I had limited knowledge of the program and how to use its pivot table and equation applications. Out of the twenty-eight questions asked, nineteen of them were answered correctly landing me in the “moderate” knowledge category. In the past I have spent many hours utilizing Excel for specific job tasks, projects and key performance indicator (KPI) presentations that required data being transferred into graphs. However, there was no formal training associated, only skills and techniques gathered along the way that allowed me to be successful in those specific tasks. There are many tools within Excel, that had I been proficient in them, would have made my job of analyzing and presenting data much simpler and more efficient.

This project is written to explain the processes involved in implementing a business intelligence system. It continues to describe the technologies involved in a business intelligence system, as well as the purpose of the system and how it can help companies become a leader in the industry. Lastly, the report contains facts about industries that have implemented a business intelligence solution, how they use it, and the benefits they reap from the implementation. The report covers multiple industries, but focuses on Chevron oil company and analyzes its business intelligence solution.

Business Intelligence projects start out as a simple report or request for an extract of data. Once the base data is aggregated then the next request usually is about summing data or creating more reports that have different views to the data sets. Before long complex logic comes into play and the metrics coming out of the system are very important to many corporate wide citizens. "Centrally managed business rules enable BI projects to draw from the business know-how of a company and to work with consistent sets of business logic – they are what add the intelligence to business intelligence."(pg14)

Business analytics, in a nutshell, is usage of the type of data that can help one analyze a particular business situation and decide how to improve it. Instruments used for such an assessment include statistics, and both quantitative and qualitative analysis, as well as predictive and explanatory modeling.