A Case for a Business Intelligence System
Uche Ukachu
ISN540-1 – Introduction to Business Intelligence
Colorado State University – Global Campus
Dr. Jose Leparvanche
April 19, 2015
Sir,
In 2011 the giant retailer Target got in trouble for sending coupons for baby clothes and nursery furniture to a teenage girl. The father drove to the local Target and complained to the manager. Two weeks later, the father called Target to apologize. After a long talk with his teenage daughter, he found out she was indeed pregnant. Not only was Target able to predict the teenager was pregnant … but they also forecasted what month the girl was likely to deliver her baby.
We cannot all help but notice the steady decline in our market share for the past consecutive 11 quarters. Annual revenue has shrunk by 40% since we last saw a sales growth. Despite all the cost cutting measures that we have implemented we still continue to see a steep decline in sales. To make matters worse we do not know why, we do not know how and do not have any insight on what the competition is doing and how they are doing it. I’m proposing that we adopt a business intelligence system. This will allow us to see the state of our overall processes, and pinpoint areas of improvement or elimination. In short, business intelligence will allow us to better analyze the organization’s plans and results. I will provide us with insight into what is working correctly at the same time identifying potential problem areas
As we discuss the possibility of emerging into business intelligence software we must keep in mind the overall purpose of using any type of software is to reach strategic goals in order to increase market shares. I will discuss how business intelligence software will allow us to meet those strategic goals. We will establish what type of information and analysis capabilities will be available once this business intelligence software is implemented. We will discuss hardware and system software that will be required to run specific business intelligence software. Lastly, I will give a brief synopsis on three vendors (IBM, Microsoft Microsoft and Oracle) that are dominating the business information software
The primary test business insights appearances are assembling the vital information about the business. The key for get-together information is computerizing the methodology.
This report is an analysis of business intelligence systems currently available to our business. As an introduction, I will address in general terms why we need to purchase a business intelligence system and how it will aid our business. Then I will discuss several applications in detail, paying particular attention to the information and analysis capabilities of each, and the hardware and software required for each. Finally, I will conclude with a short evaluation of the products discussed and offer a recommendation as to the best application for our business. I will pay particular attention to IBM, Microsoft, SAP, and Oracle.
As we discuss the possibility of emerging into business intelligence software we must keep in mind the overall purpose of using any type of software is to reach strategic goals in order to increase market shares. I will discuss how business intelligence software will allow us to meet those strategic goals. We will establish what type of information and analysis capabilities will be available once this business intelligence software is implemented. We will discuss hardware and system software that will be required to run specific business intelligence software. Lastly, I will give a brief synopsis on three vendors (IBM, Microsoft Microsoft and Oracle) that are dominating the business information software industry today.
Twila Day left the meeting excited, but also a little nervous. Her Technology and Applications Group had just been given approval by the Director’s Council of SYSCO to proceed with a company- wide deployment of business intelligence (BI) software. The effort was intended to help SYSCO, the largest food distributor in North America, make better use of the information generated by its operations and serve its customers better. The Director’s Council, a group of senior managers with substantial power and influence, had been impressed enough by the results of a
Walmart is the biggest retailer in the world and handles more than one million customer transactions every hour and generates more than 2.5 petabytes of data storage (Venkatraman & Brooks, 2012). To put this into perspective, this data is equivalent to 167 times the number of books in America’s Library of Congress (Venkatraman & Brooks, 2012). So how can Wal-Mart use this massive amount of data and what useful information can this data provide? This paper will provide a brief overview of the importance of Business Intelligence (BI) and how the largest retailer in world, Walmart, is using it.
Associations have begun considering and are putting an offer of their assets in the execution of Enterprise Resource Planning (ERP) and Business Intelligence (BI) into the business. In today 's worldwide focused, considering the connection of complex BI and ERP, these frameworks have ended up key vital instruments, which straightforwardly affect and are considered as execution markers of the accomplishment of any task with which a ton of consideration is to be given for the combination of Business Intelligence and Enterprise Resource Planning With a wide mixture of differing qualities and discontinuity for the mix of ERP and BI into the business, I endeavor to audit and assess a portion of the practices which influence the business
Many large companies have been using business intelligence (BI) computer software for some years to help them gain competitive advantage. With the introduction of cheaper and more generalized products to the market place BI is now in the reach of smaller and medium sized companies.
The report focuses on data mining approach to predict human wine taste preferences. A large data set is considered with white and red wine samples (“Vinho Verde” wine from Portugal). The inputs include objective tests (e.g. PH values) and the output is based on sensory data (median of at least 3 evaluations made by wine experts). Each expert graded the wine quality between 0 (very bad) and 10 (very excellent). Due to privacy and logistic issues, only physicochemical (inputs) and sensory (the output) variables are available (e.g. there is no data about grape types, wine brand, wine selling price, etc.).
When thinking about Business Intelligence tools for visual interfaces (dashboards) to assist in monitoring business performance, Tableau is currently all the rage and the top of many companies’ wish lists for software to incorporate into their business and skills for those in which they employ. However, for many companies the investment in both the software and the people with the skills to use Tableau may be just out of reach… especially for companies who are cautious to “jump on the bandwagon” for what is the current hot trend in the market.
The report focuses on data mining approach to predict human wine taste preferences. A large data set is considered with white and red wine samples (“Vinho Verde” wine from Portugal). The inputs include objective tests (e.g. PH values) and the output is based on sensory data (median of at least 3 evaluations made by wine experts). Each expert graded the wine quality between 0 (very bad) and 10 (very excellent). Due to privacy and logistic issues, only physicochemical (inputs) and sensory (the output) variables are available (e.g. there is no data about grape types, wine brand, wine selling price, etc.).
There are considerable of business intelligence applications in real world that are composed by the four basic elements of business intelligence to access the data [6] .see Figure above. The system of Humana Resource Management uses also business the tools ofintelligence tools. Using business intelligence for human resource management, it predicts which workers are likely to perform well; it predicts which workers are likely to get their leave, recruiting intelligently based on performance records, based on organization, turnover prediction, staff demographics.The aim of this project is precisely to work on that issue, trying to understand how HR managers can bring administrators to participate and collaborate in a BI architecture[26]. The
Business Intelligence is the gathering and analysis of large amounts of information so as to gain insights that propagate strategic and tactical business decisions. Business Intelligence is the conglomeration of the processes and technologies which change data into information. It encompasses a wide category of technologies, including data warehousing, multidimensional analysis or online analytical processing, data mining and visualization, as well as basic queries and multiple types of analytical tools for reporting. These technologies allow business stakeholders to collect, store, access, and do the analysis of data to improve the business decision-making capabilities (Khan, 2005).
Business Intelligence (BI) tools are extensively adopted by many companies to operate as efficiently as possible. The report investigates a BI adoption in a retail chain. . The analyzed data and reported actionable information help the stakeholders take right decisions in their business. Finally, the presented research identifies innumerous benefits including decision-making to be the most vital by the retail chain managers.
Every modern company benefit from business intelligence. It has to be realized that almost every tool which is