Buyer and Seller Relationship in E Marketing Context

The Internet over the past few years has seen a huge increase in online businesses and consumers. Electronic-commerce is expected to generate $36 billion in revenue during 1999, up 140% from last year alone.[1] With such a huge amount of money to be made on the Internet it is becoming very appealing for small businesses and start-up companies to try and make their niche in e-commerce. The Internet is drastically affecting the way companies and people conduct business now. E-commerce encourages growth in existing as well as new businesses because of lower overhead costs, the huge consumer base and the freedom of information flow. However the online revolution has created a large

As competition increases, a company will always have its loyal customers if their salespeople build a strong partnering relationship. Today, we live in an information era where things are constantly becoming outdated but a quality relationship with customers will always have the customers coming back for your product, regardless what company enters the market.

Perhaps most importantly, the Internet offers a new way of doing business. A virtual market-place where customers can, at the push of a button, select goods, place an order and pay using a secure electronic transaction.

I am choosing to do my Business Analysis paper on e-commerce. I will explain the importance of it as well as the effects on the global economy. I will discuss the advantages of telecommunications and information technologies in a business versus those businesses without e-commerce. I will also discuss the marketing strategies involved with e-commerce and how it helps businesses. Due to the global nature of internet business, electronic commerce (e-commerce) standards have become a priority on the national and international level. While most traditional businesses are subject to local, state, and national

The paper is structured in two sections. The first section of this article is organised to explain the

Commonly known as the Internet, the world's largest network is used extensively throughout the world today. Since its creation in 1983, the Internet has continued to grow in popularity and use as a commercial and private communications medium. Millions of people throughout the world use the Internet in a variety of ways, ranging from personal conversations to on-line shopping. According to a survey compiled by Nua Ltd in 1999, the number of Internet users rose from 26 million in 1995 to 205 million in 1999, an increase of almost 700% (Nua Ltd)! With such an explosive increase, how then has the Internet affected us personally, and how has it affected the way we do business? The answers to these questions include changes in the way people

As described by Reynolds, E-commerce takes several forms, including business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer (C2C), and e-government (e-gov). It’s any type of organization, or that includes the transfer of information across the Internet. It covers a range of different types of businesses, from consumer based retail sites, through auction or music sites, to business exchanges trading goods and services between corporations. It is currently one of the most important aspects of the Internet to emerge (Reynolds, 2016). While there are multiple factors of e-commerce operation for retail interacting with its customers the three primary benefits are effective customer service, convenience, easy and timely efficient orders.

There are two main types of buyer and seller relationships. The buyer is the person or organisation that purchases products from suppliers. A buyer could be a manufacturer purchasing raw materials or a customer buying a finished product from a retailer. The relationship between the buyer and seller can be either short term (once off or low commitment purchases) or long term, involving regular purchases based on established agreements. The success of a good buyer seller relationship is that they understand each other and have a good “fit".

According to Schniederjans & Cao (2002), "e-Commerce is the exchange transactions which take place over the Internet primarily using digital technology." Basically, e-Commerce has in the recent past benefited greatly from recent developments in technology including the establishments of powerful online tools and enhanced Internet connectivity. Though many companies continue to reap the benefits of adopting e-Commerce, the same has occasioned some challenges for other businesses. With an insistence on my business' strengths, weaknesses, opportunities as well as threats; e-Commerce could end up having either a negative or positive impact on my business.

The second perspective considering the Procurement stages is also noted in the book “Digital Business – Concepts and Strategy” as, “Three types of B2B exchanges often illustrate the history of the relationship between a seller and a buyer: new buy, modified rebut, and straight rebuy” (Coupey, 2005, p. 367) which takes the vantage point of procurement activities. In a new buy procurement situation is encountered by building new exchange relationships where the burden of all the procurement process stages (Information

Whilst the Internet was originally designed to be an area of vast resource material, it wasn't too long before its potential was realised and that Internet trading was a real business prospect. In the beginning, Businesses simply used the Internet to place advertisements, as a

The business world of today exists in an uncertain and volatile environment. One of the greatest changes in this environment came with the arrival of the Internet. As the use of the Internet became the norm rather than the exception, businesses had to shift their focus. Rather than having a business based in a “brick and mortar” physical structure, the majority of companies today rely on modern technologies, especially the Internet, either partially or fully, to bring their ideas and products to the world.

The internet has truly revolutionized the way business is done. Marketing using this medium means businesses can reach a wider and even global audience without having to spend as much. It is these advantages that lure more businesses to conduct internet marketing strategies. In fact, it is an important component in a company’s overall business model.

Since it is rather established that relationships between the supplier and the buyer have an impact on the business and it cannot be ignored, a need for research arises which would help today's analysts and scholars reach a conclusion that there is a significant impact of alliance between the customer and the service provider on the business continuation. For the purpose of proving so, a research was conducted by Crosby, Evans and Cowls in 1990 which was published in the form of research article in the Journal of Marketing. Where the said research is rather explanatory, a contemporary research was

Nowadays, the Internet is a very important engine for Global Economy. In 2007 the number of Internet users attempted more than 1.250 billion (La Documentation Française 2007). And nowadays the Internet not only allowed to communicate, it also allowed to advertized a product, to market this product and ultimately to sell it/buy it. So the Internet become a new market and creates a new way to consume: the “Electronic commerce, commonly known as e-commerce consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks” (Webster’s online Dictionary 2010).