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CEO Compensation In North America

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One of biggest and most controversial topic in the business world is about the CEO’s compensation plans and whether it is fair or not. This paper will examine the complex issue and examine variables that makes up a CEO compensation in North America. To establish a fair answer to the big question on whether CEO and Senior Executive Officer’s compensation is reasonable, we must answer it from a business perspective, a strategic strategy, rather than a social and moral point of view. This means rephrasing the question to the stakeholders on how much and how to pay CEO and other executive members. This allows us to answer the question without being too subjective and focus on the objective goals of these compensation plans. If we look at the compensation …show more content…

The goal of compensation in our case, is to attract and encourage executives to diligently pursue the interest of the shareholders that have a stake within the firm. Richard Long (2010) discuses the steps of formulating a strategic compensation plan which involves; the defining the required behavior, role of compensation, determine the compensation mix, compensation level, and evaluating the proposed strategy. If we want to attract the best and most talented individual to work as the executive of a firm, the package must be attractive enough to pull the individual already making millions to work at another firm. Some typical compensation packages for executive pays include; cash/base salaries, bonuses, stock options, and stock ownership (Richard, 2010). The executive compensation proposal from the board of directors / shareholders consist of mainly stock options, restricted stock, and long term- contracts and retirement plans, which shareholders use to motivate the CEO to maximize the firm value (Martin, 2006). Most of the wealth comes from the stock options, in which the CEO is more inclined to raise the firm’s stock value over time to produce better value for shareholders which in return, better compensation for the CEO. Martin (2006) also noted it is important the stock options are more for long term …show more content…

His theory suggests the opportunity cost is the cost in which we pay outside CEO, the same amount that would be paid to a CEO “in her or his best alternative job”. The theory suggest, CEO and other executives are able to switch firms or abandon their own firms and move onto other larger firms, hoping to get a better compensation package or job. Like the case of Marissa Mayer’s jump from Google to Yahoo!. To apply this theory to compensation design for CEO, the compensation package should match or exceed other similar firms pay structure for their CEO so that firms can keep their managerial talents in place. If Google Inc. or now known as Alphabet Inc., wanted to keep their top talents such as Marissa Mayer within the firm, they should have looked into the opportunity cost of her switching over to Yahoo! and offer a better compensation

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