Camel Cigarette Advertising Analysis

Tobacco ads have stood out to me from a young age, I was used to seeing cigarette ads in every magazine and street corner. When I was 11 I joined a tobacco advocacy group, I wanted to inform young people my age about the dangers of tobacco but mostly I joined because they paid me. I found these two ads and I remembered sitting in an empty classroom analyzing tobacco ads and discussing how they appeal to us. I found two ads, both from the most recent issue of a popular celebrity gossip magazine. The first major difference one notices is that of the ads is catered to a completely different audience. Blu E-cigarettes cater to the new age of tobacco consumers. While Newport menthol cigarettes are tried and tested, a classic. The major differences in this ad make it difficult to pick which one is most effective at getting more buyers of their product. Newport’s ad is

39.My overall impression of the Camel’s cigarette ad is surprised that the doctor would be the ne smoking even though how bad it was for your health. Also they never had any real statistics in the ad.

During the whole video, everything is made to visually look appealing, attracting a younger crowd. The cowboy shows that smoking makes one appear tough, the DJ shows that it makes one look cool, and the woman shows that it makes one seem beautiful. Every human has that inner desire to be tough, cool, and beautiful; to fit in. However, instead of promoting these qualities, the commercial instantly shatters all those looks with the consequence of near death. They place the value of one’s life above how something makes a person look. They are trying to stir up viewers emotions about life and persuade them to feel the same way. The way the old man is having trouble talking and breathing would also bring up emotions such as sympathy, sadness, and fear. Most people would sympathize with the man, feeling sorry that he is so ill, and thus being moved to stop smoking. In addition, the old man is on the verge of death, and one could even see his own fear on his face. The thought of “this could happen to me,” would install fear into smokers to quit, and nonsmokers to never start a habit. The creator(s) of this commercial uses the public opinion of people’s thoughts as his logical argument. Most people, even smokers, have the opinion that smoking is disgusting, dangerous, and unhealthy. Then again, most people have the opinion that smoking will physically make one more appealing to the eye. Some people believe that smoking is

Isaiah Mustafa, a former NFL practice squad wide-receiver, is the narrator for a television advertising campaign commonly referred to as “The Man Your Man Could Smell Like.” These advertisements created by Old Spice commonly use visual and aural techniques to gain the audience’s approval. Old Spice’s method attempts to gain ethical appeal, target emotion, and produce humor in order to sell their products. In one of the advertisements, Isaiah Mustafa is portrayed as a “real man” and explains that since he uses Old Spice, all men should too. The advertisement is fast-paced, visually stimulating, and full of comparison.

Electronic cigarettes are a huge product on the market right now, with nearly over 300 different brands. All of the brands are on the market without FDA evaluation or government oversight; which means it is difficult to know the chemical make-up and the safety of this device. E-cigarettes are known to be an electronic nicotine delivery system that allows users to inhale aerosol vapor that contains nicotine and other chemicals. A heating element within the e-cigarette heats the main component of the e-cigarette known as the e-liquid which allows for the releasing of the chemical filled aerosol. The aerosol vapor e-cigarette contains nicotine and many other substances.

Electric cigarettes are healthier than traditional tobacco cigarettes and some even argue that people should converting to electric

A central idea of this reading is about whether E-cigarettes are safe or not. One important detail is pharmacologists play a key role in testing the E-cigarettes. In the article, it stated that seven different e-cigarettes were tested and chemicals that could cause cancer were found. Their role is to test them and make sure the products are safe. The FDA made it clear that the ingredients in the e-cigarettes are found in actual cigarettes. To answer the question whether they are found safe or unsafe, it’s clear they are unsafe. In conclusion, the pharmacologist's position is to do the testing which pays off and lets the FDA know the results about the

While researching information for the group assignment our group found that over the year’s cigarette ads have changed tremendously. Diego decided to study ads created in the 1960’s where ads were targeted at every marketing group possible. The ads were promoted as something everyone was doing. Even the Flintstone cartoon characters were used in cigarette commercials. Companies promoted cigarettes as a product that not only has a great tobacco taste, but is also quiet refreshing and soothing. Most ads during this time period involved couples where the leading man attracted the women with his cool refreshment of the cigarette. Other ads tried to persuade smokers to get rid of the old items that are not working out so great such as their choice of cigarettes, and switch over to their “Kool” cigarettes. Every company tried convince consumers that their cigarettes were better than the

This ad is fantasizing the American cowboy. The cowboy’s job is supposed to be hard and it is known to be dangerous. Marlboro plays on this idea and show the cowboy as a risk taker who is serious and ready to take on anything that may come his way. Generally anyone can logically summarize that since cowboys perform hard work they would be covered in dust or sweaty, but Marlboro man is fresh and clean. They use the fresh and clean image to appease the audience, they only need the audience to believe in the positive aspects of the cowboy. They want the audience, who aren’t all cowboy, to relate to this particular cowboy who is serious and mysterious. One idea that they provide the audience to relate to his is through the cigarette that he is

Lastly the advertiser makes an attempt at the audiences ethos, by implying that the cigarettes have class. Winston is a trustworthy brand, they've been around since the dawn of man, and you can trust old things right? Furthermore in the main characters beard, there's a certain appeal to a dad figure, as well as a freedom aspect, all pointing towards its okay you can trust me. One of the riders is even wearing a helmet, appealing to the audiences

Like many states, the Arkansas Department of Health is thoroughly engaged in attempting to improve the wellbeing of its citizens. In Arkansas, there are free tobacco quitline referral programs. Once a referral is submitted, the tobacco or nicotine user will receive a call from a Quit Counselor within 24 hours. Anyone who is referred should be planning a quit date within the next 30 days. Quit Counselors work with tobacco and nicotine users to create a customized, individual quit plan, which includes free counseling services by phone, online, or both. Although the ADH focuses on all aspects of smokers, the Arkansas Department of health has a strong passion to help those who suffer from second hand smoke.

Effective Smoking Cessation Tool or A New Way for Children to be Introduced to Nicotine?

The tobacco industry uses sponsorship and media to advertise its products, the best selling product being cigarettes. The industry’s targeted demographic has changed over the years from general interest in men, to an abrupt shift toward women, targeting them with slim cigarettes and “girly” brands. It is common knowledge that the tobacco campaign has targeted

The Marlboro Cowboy is one of the most successful advertising icons ever. One actor who portrayed him (Wayne McLaren) died of lung cancer at just 51 years old. Some of his last words were, “Take care of the children. Tobacco will kill you, and I am living proof of it” (Williams 53). Each day 967 million people smoke and 1,300 of those people die because of it. Smoking is promoted through advertisements, has detrimental health effects, is highly addictive and has many anti-smoking campaigns working to stop it, making it one of the most commonly used drugs today.

1) How should Mac respond when ads promoting healthy lifestyle featuring Ronald McDonald are equated with Joe Camel and Cig ads? Should Mac eliminate Ronald McDonald in its ads?