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Canada Goose Persuasive Essay

Satisfactory Essays

In order for us to enter the luxury fashion market, I have three suggestions that would not only improve the public perception of the brand but also increase our profit. Currently, Nunnavut Puffin is more well known for the functionality of the jackets, rather than for our values as luxury goods. Unlike Canada Goose and Moncler, which are perceived as luxury goods, rather than merely outwear, we have a smaller range of products, our price range is lower, and also we lack efficient marketing strategies. Because Canada Goose also started as an outdoor apparel company, we will be able to transition to a luxury outwear brand if we look closely at the history of Canada Goose and benchmark them.
First, we need to redesign our logo. Luxury outwear brands like Moncler and Canada Goose are represented by their unique logos. When someone wears Canada Goose, you recognize the jacket he or she is wearing because of the logo. Their marketing strategies take advantage of human psychology that we like to show off and prove to others how much we can spend on a winter coat that we are only wearing in winter. In order to shift …show more content…

If we look at the case of Canada Goose, they sent their coats to celebrities to have their brand to be imprinted on the American consciousness. They sponsored cold-weather film festivals where the Hollywood crowd could cosplay for a week as snow bunnies. We know from examples from various industries that celebrities often have a huge impact on consumers’ decision because consumers admire celebrities and want to be like them. This can be illustrated by Adidas Yeezy, an official collaboration sneaker by Kanye West and Adidas. Taking advantage of Kanye West’s fame, Adidas successfully not only marketed their products but also acquired significant amount of revenue. If we follow these examples and sponsor Hollywood events, we will see the effects that both Canada Goose and Adidas

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