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Case Analysis : Profit Management

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Introduction:
Earnings management is a strategy used by companies to manipulate earnings to meet a pre-determined target. According to managers’ power approach, Bebchuk and Fried (2003), the greater the manager’s power, the greater is their ability to extract rent. The word “rent” is used to illustrate money or an incentive for service. Managers give their services for an exchange of monetary gain. In the last decade or so, we have seen many brutal financial losses due to company’s well orchestrated financial reporting strategies. West Management scandal in 1998, Enron scandal in 2001, WorldCom and Tyco scandal in 2002, Lehman Brothers scandal in 2008 and many more just shook the financial market to an unspeakable devastation.
Watts and Zimmerman (1986) examined the motivation for earnings management and argued that managers whose compensation is closely tied to the firm’s reported earnings have the incentive to manipulate earnings to maximize their reward by always choosing income increasing accounting choices. Healy (1985) argued that managers not only have incentive to choose income increasing accounting choices but also have incentive to adopt income decreasing accounting choices. Hence, earnings management is driven by different managerial incentives. Some studies maintains a firm stand that executive compensation is the culprit behind earnings management, while other studies tried explaining earnings management with more fancy theories like positive accounting and

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