Air Gun Case
Situation Analysis: Airgun Products, Inc. (API) is an air gun retailer that mainly sells directly to consumers. We sold our products through our catalog-based phone order sales channel from 1989 to the mid-1990s. In 1995, we decided to take our sales to the internet and created a website. Our product mix included air rifles, pistols, scopes, mounts, pellets, targets, accessories, and other air gun-related items. The air guns we sell either fire steel or lead BB’s or plastic pellets, which we sell both the firearm and ammunition. Although we have a vast range of 47 different suppliers, we like to conduct business with well-known, reputable firearm suppliers such as Beretta, Crosman, Smith & Wesson, and Winchester. We have accomplished to build great relationships with these credible suppliers by making sure to pay our payables on time. In the beginning of our operations, we only had one employee, as we operated out of my basement for the first year. Within the next couple of years, we had to make the addition of phone sales representatives to accommodate our growing customer base. By 2003, we reached 10 full-time employees and 2 part-time employees who helped run our day to day operations. In order to increase our sales even further, we hired a marketing manager to help obtain more customers for our products through tactical advertisement. We were growing at a stable rate and continued to generate good streams of revenue, which led to the increase in our
If Mark and Todd choose this option, they could budget accordingly each month. If they are struggling they could forgo the additional principal payment during any given month. By choosing this option, S & S Air could save money and have flexibility in the mortgage payments.
Their strategy was about customer service rather than profit or revenue. The growth was built on creating new products for the existing target market.
Thank you for the opportunity to assess your sales data in order to provide recommendations for increasing your sales. The analysis and recommendations below are based on the data you provided, which covers a period from May 2004 through June 2006. The analysis below is based on this data alone. Therefore, our recommendations should be tempered by your knowledge of business realities and your market. Please let us know if we can answer any questions concerning the analysis or the recommendations provided.
I was pretty confident that our sales would justify the additional office and salary expense. However, as I looked at the pro forma statements it became very apparent that the sales force would sell more unit than the plant could produce. In hindsight, I should have increase production in Quarter 2 so I could keep up with future sales in Quarter 4. As a result, I did not hire new sales people but I fine tuned my advertising by copying my competitors and increased the advertising budget from $198,598 to $311,897. The pro forma income statement showed total revenues at $8,280,065 which was jump from $6,888,870. My operating profit also increased from $1,104,794 to $1,658,769. I was content with the slow but steady growth.
National Guard units seeking to confiscate a cache of recently banned assault weapons were ambushed by elements of a Para-military extremist faction. Military and law enforcement sources estimate that 72 were killed and more than 200 injured before government forces were compelled to withdraw.
I think it is obvious in the previous years that the amount the company spends on advertising has a direct effect on the number of sales. According to the projected number of units that are expected to be sold, the company is expecting an increase from 3,400 in year 8 to 3510 in year 9. This is a considerable increase because of the fact that in year 7, there were 4,000 units sold, and in year 8 we saw this drop to 3,400.
One of the worst weapons I have certification on is the shotgun. The shotgun is a very powerful and intimidating weapon, but you must have a proper fit and stance. A shotgun and its stock are designed based on the dimensions of an average shooter. It has an average length of pull that is measured from the trigger to the center of the recoil pad. A shotgun, needs the proper fitting of a comb, length of pull, cast and drop to meet a comfortable shooting experience.
The second amendment to the United States Constitution states the right to bear arms shall not be infringed. This is giving the American people the right to own weapons. There is no separation as to who can and cannot be allowed to bear arms. It is a blanket statement, that when looked at for this case, gives all individuals that right, regardless of their criminal background.
Max Dyer is a programmer at MMI. One day, Nicole Ianucci, one of Max coworker, whispers to Derek, other colleague, about Max waited in line at the prescription counter last night at CVS. Nicole believes that Max has some serious troubles right now, but Derek feels less suspicious about this thing. Nicole then talks about the gun shooting case happened at workplace in Seattle several months ago. The shooter was always alone and did not communicate much with other people, which sound like Max, who never has lunch with others and is not good at socializing. Moreover, George saw a certificate from shooting range from Max’s apartment the other day. Max’s personality, the fact that he may have a gun and Nicole’s uncertainty words of Max has made
I'm furious right now. It really hurts me to know that I am living in a country that within it holds a militarized police force that murders innocent people because of racially charged decisions. Why the hell are the right wing conservatives that advocate for gun rights so strongly remaining silent when it comes to two black men being murdered for acting out their rights as American citizens and legally carrying a weapon. Why are our sworn protectors so quick to take the life of another human being because of a false assumption that is racially biased? In these two cases does the 2nd Amendment simply not apply to black citizens? What excuse do you have now, white America? What did they do to deserve this. To be shot right in front of his daughter.
I believe that in this case and in many cases gun control was a big issue. Here you had a guy with multiple criminal records and was still able to purchase a gun, I honestly don't think he should have been able to purchase one and neither should anyone else with a criminal record. I also believe that the gun stores so be allowed full access to background checks and history of the person that is trying to purchase a gun. I also believe that along wit the background checks I think people should have to pass a gun safety test on the spot. These are just something I think that could possibly help strengthen the gun control.
Mark Hughes takes you through his journey after he decided to stop working for a big corporation as a member of their marketing team and took a position in a startup business called half.com where everything was on the line. Mark talks in great detail the struggles that he faced while working with half.com with no budget for marketing and compared the difference between working for a big company that had a large
I don’t think that I need to have an extensive sales force in order to be successful. I think the biggest decision that I made in 2015 Q2 was increasing the large customer discounts for segments B and D from 12% discount up to 14% discount. I noticed that last quarter both of these segments expressed their concern that they were not getting the additional discounts that they should for being such long time customers.
Position Statement The DBK headquarter sat down and review the sales numbers. A big driver of the years of success was the growth in the number of sales representatives. But Creevey the CEO of DBK was faced with the situation that representatives would not climb the sales ladder up. The rate at which new representatives were transitioning to leader and starting to build their own sales team is slowdown. But the willingness to build up a team is central for the business model of DBK. The reason therefore is already mentioned in the text; because leaders tend to stay longer in the company and are also more productive than sales people. Furthermore, the company can only grow its sales if the number of sales representatives increases The
- Increased market share by working with all reseller depth and breadth. - Identified resellers in the region based on (territory, Company size and targeted segment, company annual turnover, technical and Sales Capabilities. - Monitored and analyzed channel sales volumes, pipeline activity, and competitive activity and develops strategies to reduce negative trends. - Monitored and managed product line sales activity across all channels as needed. - Managed & Tracked with the vendor new orders, promotions, new lines of products, negotiating and rebates. - Managed current accounts, enlarge customers list consistently and drove run rate business such as ( Banking, Gov, Oil and gas ) - Reviewed daily market share reports in comparison to competitors to show the suitable tactics to penetrate according to the real market dynamics. - Worked with the Sales organization to offer product, business and technical knowledge in support of pre-sales activities. - Represented the company at trade exhibitions, events and developing relationships with potential resellers via meetings, and customer visits. - Reviewed order submissions to make sure proper margins, payment terms, and delivery timeframes. - Concluded market analysis for competitive products including market share, pricing, technology and work with the vendors for marketing Activity such as spiff and promotions for resellers to improve overall stock levels. Planned sales activities and customer/prospect contact