Case Study : Chase & Co

950 Words Nov 18th, 2016 4 Pages
JPMorgan Chase & Co. origins back to 1799 when it was firstly chartered in New York City. JPMorgan Chase& Co. today encompasses more than 1,200 banks and credit institutions. As global economy leader, it’s most important firms — J.P. Morgan, Chase Manhattan, Chemical, Bank One, First Chicago, and National Bank of Detroit gave a solid contribution to the finance innovation and the growth of the United States and the rest of the world.
Clients and Consumer JPMorgan Chase & Co. is a financial holding company which provide commercial and consumer banking services under the Chase brand. The commercial banking activities across business credit, commercial term lending and more. The consumer activities include credit cards, small businesses, auto finance, education finance, and merchant services. The company provides financial services to corporations, governments, individuals, and institutional investors under its J.P. Morgan brand. It also offers financial transaction processing, asset management and private equity services.
Management
JPMorgan Chase & Co has been able to remain competitive since its inception in 1933 by faithfully following the founder Mr. J.P. Morgan Junior legacy whose business slogan was: “I should state that at all times, the idea of doing only first-class business, and that in a first class way, has been before our minds” (Market Line, 2016, p. 53). Back in 2004 the management strategically decided that in order to remain a…

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