Case Study On American Express

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American Express – Canada
The American Express company also known as Amex, it is an American multinational corporation. The company was eventually started as an express mail business in Buffalo, New York. It was formed as a joint stock corporation through the merger of express companies owned by Henry Wells( Wells Company), William G. Fargo (Livingston, Fargo and company)and John Warren Butterfield (Wells, Butterfield and company).
In the initial days American Express opened its headquarters in a building at the intersection of Jay Street and Hudson Street; it was later renamed as Tribeca section of Manhattan.
The American Express is currently headquartered in the building called three world financial centres, in New York, United Stated of
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Once the customer reaches 30.000, points through purchases each year, customers will be automatically upgraded to Starwood gold preferred membership of the year.
American Express Air Miles platinum credit cards: It earns customers purchases into rewards.
Provided supplementary card for free.
Provided customers with Theft and car damage insurance
International merger : In 2008 standard chartered bank acquired American Express bank ltd, the international banking subsidiary of American Express for US$823 million dollars.
Travel
American Express has established a travel division in 1915 which made travel easier, the first travel agency was established in the 1930’s and the travel had grown widely.
C.F.Frost : Many American Express credit cards ads shows a sample American Express Card with the name on it as “C.F.Frost “ on the front side of the card Charles F Frost was an advertising executive at Ogilvy and Mather.
Awards
American Express was named the 62nd best company to work for in the United States by Fortune. It ranked no 1 for bank card companies.
In the October 2008 Amex Canada Inc. was named one of the Greater Toronto’s Top Employer’s by Media Corporation Canada
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