Case Study: Chicago Canine Company, LLC

CVS Health Corporation is an integrated pharmacy healthcare and head quartered in Woonsocket, RI. The President and CEO of CVS is Larry J. Merlo. The company has three segments, Pharmacy services, Retail pharmacy and Corporate. CVS was previously known as Caremark Corporation and the name was changed to CVS on September 3rd 2014.

Wahoo Inc. is a C Corporation that filed for Chapter 11 bankruptcy protection in April 2015. Before filing bankruptcy, Wahoo has net operating loss (NOL) carryforwards of $65,000,000 in 2009, $45,000,000 in 2010, and $30,000,000 in 2011. The company worked out a re-organization plan and one of the note holders (a venture capital firm that financed the company) with a $105,000,000 note payable will receive new common stock and the old stocks will be cancelled. The Bankruptcy Court and the creditors’ committee have accepted the plan. The fair market value of Wahoo before the ownership change was $85,000,000. Wahoo’s selected assets from the balance sheet are as follows:

Loyal Canines, LLC is a dog day care center. They have offices in Beverly, Massachusetts and Peabody, Massachusetts.Their services include doggie day care, pre-training evaluations, boot camp, adaptive behavior and special needs, private one on one campus sessions, boarding, and more. The Loyal Canines Academy will help the dog achieve balance and contentment through exercise, structured training, and socialization. Loyal Canines, LLC is a member of the International Association of Canine

OC Paws Dog Training is a dog training facility that is located in Huntington Beach, California. OC Paws Dog Training teaches basic doggie manners, helps with problem behaviors, and teaches the puppies new tricks. Their trainer can come to the domicile to conduct in-home training evaluation of the dog. OC Paws Dog Training evaluates the dogs based on the factors such as age, breed, attitude, attention, demeanor, daily routine, and other behavioral components. The owner of this company, Stacy Shubunka has been a professional animal trainer for more than 12 years. Stacy Shubunka holds the degree in Associate of Science in Animal Training and Management as well as the degree in Bachelor of Science in Psychology for behavior. OC Paws Dog Training

Empire Dog Training is a dog training facility that is located in Chicago, Illinois. Empire Dog Training has been in the business of dog training for over 6 years. Empire Dog Training renders personal and professional dog training services. Their services include puppy obedience, basic obedience, advanced obedience: on/off leash, behavioral modification: aggression, dog socialization, environmental awareness, and more. Empire Dog Training also trains the dog with protection / bite work, scent detection, tactical training, and handler courses. Empire Dog Training crafts custom training programs. This exemplary dog training facility provides the owner and the dog a variety of training techniques that ensure a great relationship and lasting partnership.

Pet Store Unlimited has announced that now is the time to refresh a hunting dog's training in Midwest Indiana using the Garmin Remote Training Collar because of the upcoming ballot and new hunting bills.

Fort Hyde Kennels Inc. is an extraordinary dog and cat boarding facility that is located in Gasport, New York. Their goal is to provide the responsible pet owner with a safe, secure, spotless, comfortable boarding facility. Their services include pet boarding, pet daycare, professional grooming for dogs, dog training, and more. Their staff is annually certified in canine first aid and CPR by the Red

PepsiCo is a beverage, food and snack corporation headquartered in New York. PepsiCo India is a whole owned subsidiary of PepsiCo which entered the Indian market in 1989. PepsiCo provides a large variety of food products and beverages in India. Their brands include Pepsi, Lay’s, 7up, Cheetos, Duke’s, Gatorade, Kurkure, Lehar, Mirinda, Mountain Dew, Quaker Oats, Slice, Tropicana and Uncle chips. Their motto ‘Performance with Purpose’ states how the company wants to minimalize the impact on the environment apart from giving out good products.

1. Basic information 1) 2) Company: Fisher-Price Toys, Inc. (Industry: Child toys) Business dilemma: a rash marketing decision has to be made on carrying out whether a new quality product (product name: ATV Explorer) at exceptional high price or a new less-quality product at moderate price 2. Business dilemma 1) Key problem: (1) price-point: Cost for a projected toy can't be made within budget, resulting in a much higher price ($18.5) than planned. High price disobeys the traditional brand image of the Fisher-Price company –less-than-$5 convention. (2) 2) Marketing strategy: launch the ATV explorer whether as an independent product or as a new product in an existing product line, and corresponding

PepsiCo is a multinational beverage and food corporation with its headquarters in New York, United States. PepsiCo is one of the biggest corporations which have excelled in manufacturing, marketing and distribution of snack foods and beverages. The company came into being after the merger of Pepsi-Cola with Frito-Lay in 1965 and since then it has expanded its business by various acquisitions which includes Tropicana and Quaker Oats.

3G Capital and Berkshire Hathaway decided to create a new company which will be called The Kraft Heinz Company through mega-merger of H.J. Heinz Co. and The Kraft Foods Group in 2015. According to the definitive proxy statement, some important issues related to the deal can be listed as below.

The target market of A-CAT is going to be the rural market segment. The reason A-CAT

Amazon.com Inc. is spreading has been spreading its reach globally and building its brand as the go-to place in which customers are guaranteed secure payment, two-day shipping, and name-brand products. While it dominates domestically in the US, the company is continuously working on being a power player in the Asian Pacific and elsewhere. “Amazon is investing across the company to boost the volume of products sold on its site, adding features to its Kindle line of e-readers and tablets and beefing up its inventory. The efforts may help Amazon gain share in a worldwide e-commerce market that Scott, Devitt, an analyst at Morgan Stanley, estimated will reach $1 trillion by 2016, up from $512 billion last year”(Kucera). There are more established e-commerce companies currently taking up a large portion of the market, but Amazon has been working on this market since the early 2000s according to the Internet Retailer magazine in 2013. Amazon.com currently operates in the United States, Europe, Canada, Australia and more recently Brazil. This critique will focus on the Brazilian and Asian markets in which Amazon.com has made global adjustments to access their customer base.

Ford Motor Company is presently ranked as the fifth biggest automobile brand in the world. In 2014, it produced about 6 million automobiles and generated revenues of $142 billion in 2015, mainly through sales in the United States, which continues to remain its biggest market. The mission statement of Ford Motor Company is “one team, one plan, one goal”, which is best understood in terms of the “One Ford” mission that is now a major element of the One Ford plan introduced in 2008. One team implies that people work in teams in a lean global environment with the objective of attaining leadership in the automobile sector by creating maximum satisfaction for customers, employees, dealerships, suppliers, investors and the community at large.

The purpose of this paper is to introduce my pet food company, NuPure. The product in question is an all natural pet food that utilizes only the best non-gmo, organic, grain-free, and responsibly produced ingredients. NuPure’s goal is to provide the best nutrition for everyones animal counterparts in hopes that they can enjoy life with their owners so many years to come.