Case Study : Home Depot Case

Home Depot’s retail strategy is one of reasons for its fast growth and continued leadership in the home improvement retailer industry. Its focus on speed, efficiency, and quality has made it one of the largest retailers in the world. Home Depot focuses on being a leader in “product authority.” Walmart and Costco are leaders

The Home Depot’s two main customers are at home “do-it-yourselfers” and contractors. The main products and services offered help solve the wants and needs of customers involved with home construction and maintenance,

The Home Depot is the fastest growing retailer in U.S. History and currently has more than 2,200 convenient locations throughout the United States (including the territories of Puerto Rico and the Virgin Islands), Canada, China and Mexico. Stores average 105,000 square feet with approximately 23,000 additional square feet of outside garden area (The Home Depot, 2012). The retail inventory consists of up to 40,000 different kinds of building materials, home improvement supplies, appliances and lawn and garden products for all of your project needs. Selections may vary from store to store because

The Home Depot knows that they must stay on top of technology and management must be able to organize this function in a way that surpasses the competition, pleases the customers, and keep the employees satisfied.

Home Depot company offer a wide range of merchandise and services, and serve three primary customer groups: do-it-yourself customers, do-it-for-me customers and professional customers. A classic Home Depot store stocks approximately 40,000 to 50,000 product items, including variations in color and size. Major product groups include building materials, lumber plumbing, electrical and kitchen; hardware and seasonal, and paint, flooring and wall coverings. To balance the national brand name products it offers, the Company has formed strategic associations with vendor partners to market products under brand names that are only offered through The Home Depot. “As of fiscal

The growing trend of home improvement has perpetuated a larger demand for box store home improvement shops such as Home Depot and Lowe’s. There are several types of companies that contribute to the booming renovation industry. Home Depot and Lowe’s provide all the

Home Depot strives to provide the highest quality service to its customers. Home Depot achieves this by hiring professionals such as, carpenters, plumbers, and paint specialists. These experts are invaluable resources for less knowledgeable customers looking for a certain product or working on a new project. The Home Depot staff can help customers pick out larger and more difficult items such as showers, vinyl siding, carpet, appliances, and plumbing. After the purchase, Home Depot will have the items delivered and installed in the customer’s home. Home Depot’s focus on “product authority” is one of the main and drivers for the company’s high quality service.

Home Depot was founded in 1978 by Bernie Marcus and Arthur Blank. In 1979, the first two stores were opened in Atlanta, Georgia. The Home Depot’s mission is to provide the products and know-how to enable people to take their dreams for their homes into their own hands. Home Depot sells an assortment of building materials, home improvement products, lawn and garden products and provides a number of services. Home Depot stores average about 105,000 square feet of enclosed space, with approximately 23,000 additional square feet of outside garden area. The company also operates 34 Expo Design Center stores, two THD Design Center stores and five Yard birds’ stores. Home Depot 's stores stock about 35,000 to 45,000 different kinds of products

The Home Depot, Inc. (The Company) is the largest home improvement retailer in the world and the second largest retailer in the United States. The Company has been publicly traded since 1981 on the New York Stock Exchange under the ticker symbol "HD" and is included in the Dow Jones Industrial Average and the Standard & Poor's 500 Index.

Marketing strategies are focused on the customer, and a business has to choose which customers to target. Your product will not be needed by everyone. You will have to figure out which segments of the market to pursue. There is a huge market for home repair, including professional carpenters and builders. Home Depot’s competitive advantage would not be strong in the market segment composed of professionals, in which the distribution channels are strong and well established.

Home Depot stores sell a wide assortment of building materials, home improvement and garden products. Twenty-six EXPO Design Center stores sell products and services primarily for design and renovation projects. Additionally, the company operates four Villager’s Hardware test stores, which offer products for home enhancement

Dell and Home Depot, the largest organizations in their field, have had to initiate new corporate images to sustain competitive advantages over their leading competitors. By learning their customers’ needs and preparing a marketing strategy to incorporate a variety of segments, each has entered the marketing era with diverse products and a dynamic marketing environment.

Home Depot’s current marketing strategy includes offering low prices, quality products and services, advertising, and integrating the firm’s online presence with the brick-and-mortar experience (Home Depot, n.d., para. 2). According to Home Depot strives to be competitive with its pricing and offers a price guarantee, stating that it will meet and beat a competitor’s price. Home Depot (n.d.) states that the firm also promises to offer quality products and services and an effortless customer experience (para. 2). Finally, Home Depot improves the shopping experience and drives sales by integrating its website and application with its brick-and-mortar stores.

The Company operates retail stores and call centers, and conducts online retail operations. Home Depot is considered a service based business. Home depot depends on people and the client experience and it also targets different markets in general.

A strong foundation for success and growth was already in place in Home Depot under Marcus leadership. The company demonstrated a very strong culture, built on entrepreneurialism and customer service. Abundant promotion opportunities were created due to rapid growth attracting carpenters, plumbers and other building professionals as salespeople. Most of the non-entry-level jobs were filled internally, and from the 400 department heads, just a dozen came from outside the company. Additionally, employee stock