preview

Case Study - Inner City Paint Essay

Satisfactory Essays

University of the District of columbia | Strategic Audit Plan/ Case Analysis | Case 28 - Inner-City Paint Corporation | | [Type the author name] | 3/21/2013 |
Business Policy
TR 5:30pm – 6:50pm
Spring 2013

|

I. Current Situation A. Current Performance 1. Poor financials 2. High account receivables 3. Very disorganized system of business 4. Lack of Customer Confidence B. Strategic Posture 1. Mission: To produce a paint that was less expensive and of higher quality than what has been used commercial buildings, etc. 2. Reputation: Built on fast service; frequently supplies paint to contractors within 24 hours. 3. Primary Market: small to medium sized decorating companies 4. Policies: Walsh …show more content…

Corporate Resources 1. Marketing: Lacks a professional salesman other than the owner (W) 2. Finance a. Current Ratio of .92 indicates that the company has an issue paying its short-term liabilities b. Return on Assets of 5.98% indicates that the company is asset-heavy 3. Facilities: Cheap Rent (S) 4. Inventory: Lack of a Consistent and Reliable Inventory System; owner mental keeps track of inventory (W) 5. Human Resources: The Plant Manager lacks experience or training as a manager. (W) 6. Information Systems: No computer system used for business, very disorganized as a result (W) V. Analysis of Strategic Factors (SWOT Analysis) A. Strengths a. Competitive Prices b. Family Business with origin in community c. Fast Delivery for Small Orders B. Weaknesses a. No Financial and Inventory Controls b. Lack of Business Network/Computer c. No Inventory System C. Opportunities a. Hiring professional salesmen to ensure consistent growth and consultants to identify problems and provide solutions b. Attract more market share by raising customer perception of reliability D. Threats a. No Audit of Corporation b. Large Orders usually go to larger companies VI. Strategic Alternatives and Recommended Strategy A. Strategic Alternatives 1. Management Improvement a. Mr. Walsh needs to learn employee empowerment and

Get Access