Case Study: Measuring Productivity In Cadbury

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Operations Tour Productivity in Cadbury Measuring Productivity in Cadbury Productivity is defined as a way to use the resources effectively, usually expressed as the ratio of output to input? It is useful for tracking an operating unit performance overtime and judging the performance of an entire industry. There are different types of productivity measures which can be determined as follows in figure 1and figure 2 (Stevenson, W. 2012) Figure 1: Types of productivity measures Source: Stevenson, W. (2012). Operations Management: Theory and Practice. McGraw-Hill. Figure 2: Types of partial measures Source: Stevenson, W. (2012). Operations Management: Theory and Practice. McGraw-Hill. For example the yearly sales for Cadbury is 5115000 and its employees is 42911 so its partial measure is 110.2. Its yearly output 5.5million and its standard price is 7 EGP. The labor input is 8 hours.cost of labor 25 EGP .cost of material is 11 million .cost of overhead is 50…show more content…
for example, the company buy its inputs like nuts, the coca itself, milk, butter and eggs with low cost and sell it with an imaginable good price. Once the chocolate bar is visualized in the market, introduction stage starts. (Stark, 2016) Before introduction stage the company begins to think about they will use technology in the proper way and how they the company integrates its capabilities of manufacturing, then specifications developed where the price is put. for example, Cadbury bars are cheaper than kinder bars. Introduction stage passes through prototyping which means testing the chocolate bars for the first time by customers in order to see their responses and evaluate these responses and this aims to build awareness about the chocolate
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