Once the undisputed leader in the luxury car market, Mercedes-Benz India (MBIL) is currently facing stiff competition from its aggressive rivals – BMW and Audi. Bernhard Kern, who recently took over as the chief of MBIL, points out that it also reflects the absence of Mercedes cars in some segments, unlike its peers. “I have a very different picture (of the rankings) because in the saloon and luxury SUVs, Mercedes is leading in India. We are not in some segments like smaller SUVs. There are some gaps but we will close the gap,” says Kern. The A-class and diesel version of the B-class are part of MBIL's play against its peers at the lower part of the premium and luxury car market.
Given the challenges and opportunities in India, 49-year-old Kern, a 30-year Mercedes veteran, has his task cut out. He plans to drive MBIL’s next phase of growth based on four pillars: new products, total cost of ownership, driving programmes and a robust network. These steps are being planned to strengthen connect with existing customers, and rope in new ones, especially first-time buyers. …show more content…
Brand philosophy of ‘Best or Nothing’. The growth strategy is built on 5 key initiatives with an aim to provide the ‘BEST’ to its customers through BEST products, BEST operations, BEST touch points, BEST customer experiences and BEST corporate citizenship.
‘Live The BEST' will be the new driving philosophy for Mercedes-Benz India is to achieve the objectives of growing a profitable and sustainable business in India and to extend its customer focused
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We are on a continuous Mission to provide growth opportunity to all stakeholders including Stockists, distributors, retailers, suppliers, etc. and remain ahead of competitors through product-innovation, adopting modern technologies and achieve optimum cost of production.
The industry for superior luxury cars is a highly exclusive one with a few automotive makers making their presence felt. The major market share is held by Porsche which is known to have formidable rivals like Benz and BMW. The SUV supercar segment is a highly evolving one where manufacturing style localities and units are the decisive forces that ultimately culminate towards the cost of the car.
growth strategy has three elements. First, the Company attempts to increase sales by expanding its customer base and by increasing sales to existing customers through improved product offerings. Second, the Company seeks to generate additional sales by targeted mailings of special issues of its catalogs and by offering its products through its web site. Third, the Company is pursuing additional opportunities to expand its merchandising skills internationally.
Today marks a new day for DrivingMBA to develop a strategy to build the DrivingMBA’s brand. The new strategy will be one that as an organization will have to be worked on together so to accomplish a powerful marketing tool. The old way of marketing and the organization just sending out flyers and using word of mouth is no longer. As an organization there are going to be visitations to at least three different high
Mercedes-Benz operates on the differentiation strategy. Luxury, prestige and technological innovations drive the company 's production from the high quality small cars and e-bikes of the smart brand, to the premium automobiles of the global corporation.
The case studies emphasise that all three racing teams focussed on different strategies. Their strategies changed within the environment and circumstances, but what is overwhelmingly evident is that a team needs all the elements to be in synergy and for focus to be on every aspect of the strategy. As the old adage, ‘A team is only as strong as its weakest link.” This means that in order to be successful and to maintain success, you’ve got to get all the elements right, the overall package, the budget, the designer, the engine, the drivers, the organisation and every aspect, from what is deemed most important to the least important, all play an essential part of sustaining a winning
Mercedes is a power that's always on demand ; a unique performance , excellence in rides , comfy design , economical fuel consumption & also safety
Hello I am Mercedes Benz and I am one of the best cars in the world. I love the things in which my brand stands. The brand is one of the oldest until now prime innovators when it comes to automobiles, everything about it charms me, it creates a feeling of power whenever I hear or think about it, so much that sometimes I am convinced that I actually do own it. I am beautiful and pure that my look entices others and makes them feel like they belong to or was meant for them. My design is unique and heart touching that everybody has to notice and appreciate the true art of work. I am one of the most advanced, reckless, intelligent and stylish car that describes a man. I am the brand that accommodates all kinds of people with anything and everything,
Finally, i would like to recommend MB to always maintain a good relationship and cooperation with all those suppliers since MB become rely on them to achieve target costing. Indeed, as a leader in luxury car market, innovation on design and
Ferry Porsche designed the firm’s first car, the Porsche 356. Although its body was an original design many Volkswagen parts were used to save costs. The original car was fast and very light weight, gaining attention by taking first place in the Innsbruck city race. Production was transferred from Austria to Stuttgart in 1950. The firm focused on performance and continued to reengineer and refine the car. By the late 1950’s the Porsche 356 utilized far fewer parts from Volkswagen. Figure 3 shows a 1951 split windshield 356 Cabriolet.
Being the second largest car manufacturer in the world, Volkswagen really dug themselves a deep hole. According to Bocconi Students Investment Club, “The company was discovered cheating on the emission tests by installing software that limits the harmful fumes produces but only while the vehicle is being tested. Once on the road, the company’s vehicles’ emission levels exceed the norm by 10-40 times.” While reading the “Bocconi Students Investment Club” that you have provided for us, it goes in depth about how this scandal was suppose to help Volkswagen become the first car manufacturer in the world.
Daimler AG is one of the top luxury car makers in the world and one of the best in the luxury cross over segments. Some of the following technical resources give Daimler AG a competitive edge in the market –
BMW (U.S) Holding Corporation is a franchise of the high-end performance based global automotive company BMW. For the first time in its history, BMW is to launch its first American made car, the BMW Z3 Roadster. Having only made cars in Germany, this time the car is to be assembled in Spartanburg, South Carolina. BMW’s objective is to expand its market share in the U.S., make the brand name more global and improve its dealer network. With this in mind, the company developed a two phases launch plan for the BMW Z3 Roadster.