Earthware Auditing Report

The company likewise has already employed various strategies in order to maintain the high growth rate of the company. However these strategies is soon to reach its capacity to ensure growth. Based on the case as well, what seems to be lacking in the strategies that the company employed before is marketing, control of costs, and

Growth Strategies – is a strategy aimed at winning larger market share, even at the expense of short term earnings. These consist of 4 broad growth strategies:

For this particular marketing assignment we are looking at an organisation based in the leafy suburb of Brisbane. The business is a home wares stores chain by two friends and business partners who have invested quite a huge sum of money and are running the business smoothly, but as always see the need for more growth and more profits on balance sheet. The strategies of the business have to completely match or outlive that of the rivals of the business so as to meet and obtain any growth.

The growth strategy will help to ensure that the company expands its market, penetrates those markets that it has not been currently reaching, diversification, acquisition and product expansion. Since the Company has a rock-solid financial base, it can utilize it to invest in the efforts to penetrate new markets. The recent acquisition of the Beats Electronic has been a strategic move to see it diversify into the music industry. To repossess its pricing power, the company can choose to heavily invest in the innovation so as to sustain the interest of the customers in the products that it is providing. The company can also choose to invest heavily in the production of the products so that the process is streamlined. In this regard it will be

strategies for growth: ee market penetration, ne market development, en product development,nn diversification downsizing: eliminate products/units that are not profitable/no longer fit the overall strategy

I chose American Eagle Outfitters to focus on and research for the following project. American Eagle was founded in 1977 as a segment of another brand and was officially released and incorporated to the public as their very own brand in 1991 (American Eagle Outfitters Inc., History). American Eagle Outfitters is a casual clothing line that is geared towards teenagers and people in their early twenties. Their products are outdoor-based and they are a lifestyle brand. AEO sells both women and men’s products. The items they sell include, but are not limited to: jeans, joggers, jewelry, underwear, socks, jackets, mittens, hats, scarves, graphic tees, dresses, skirts, polos,

The company is focused on meeting the demand for products to correspond to growing consumers interests in:

Focused growth strategy of the company has helped it to reach wide number of customers and diversify its revenue streams.

Oxford Industries was originally founded in 1942, from their inception to now, the company has undergone a huge transformation; migrating from domestic manufacturing roots towards a focus on designing, sourcing and marketing apparel products bearing prominent trademarks. Today Oxford Industries is an international apparel company that features a diverse portfolio of owned and licensed lifestyle brands, company-owned retail operations, and a collection of private label apparel businesses. About 60% of their revenue comes from their private label business, which on one side relieves the company of any marketing and distribution activity, but on the other subtracts control of the product marketing and distribution and leaves the company dependent on its customers.

In 1997, it started expanding & establishing manufacturing units in South Carolina and Los Angeles, and as of today the apparel manufacturing operations have spread to 800,000 sq. ft. of facilities in the warehouse district of downtown LA.

growth strategies that have helped the conglomeration reach its current level of success is the

The growth concept is divided into five separate levels one being dominant, strong, favorable, tenable and weak and relates this to the stages of market development. The stages are embryonic, growing, mature, and aging, which produce a series of strategic guidelines for company development. The market growth concept provides valuable guidance about broad policies, replacing the concept of market attractiveness in the GE matrix with stages of market growth.

Increasing product portfolio: By increasing their product portfolio and introducing new series in different segments they can increase their sales as there will be more choices for customers under the same brand. Off course, this is the best opportunity for any brand in the market.

At growth stage, as volume of sales is growing rapidly from new customers or existing customers, the business will experience from a sustainable profit from investment, the business will use mass advertising and lower prices of services being offered to encourage peoples to use the services.AS volume of sales is rising rapidly, more competitors and new challenges from marketers.

This study is an investigation of the strategic growth of a small company (Ravi Rice) based in the city of Jhang, Pakistan. Since the business was established, it has found difficulty in gaining more customers and it is localized in its certain area. This was a big problem for the company affecting its sales and growth overtime, management had to overcome this hurdle, because the company would not be able to survive with its current customers, despite having a large production but limited market share.