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Case Study: Michael Jones

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Michael Jones is 24 years old and recently graduated from Western Ivey. After living at home for just over a year with a paid internship, Michael was offered a full-time job at Queen and Bay St- The heart of the Toronto financial district. Due to this job offering, Michael is looking for a well-priced home, that is not permanent. The housing does not need to be both large and luxurious as only one person will be living here for now. Additionally, being close to public transit is highly important, as this is how the majority of younger people travel around the city, as the cost of a car is highly expensive, while the TTC is inexpensive and just as effective. The entertainment aspect is also important for this type of user, being close to nightlife

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