Case Study : Nintendo's Marketing

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Case Study: Nintendo
Company Name: Nintendo
Company Address: 60, Fukuine Kamitakamatsu-cho Higashiyama-ku, Kyoto 605 Japan
Company Website:
Business Industry: Video games; Interactive entertainment; Consumer electronics

Background/History Nintendo Co., Ltd. is a Japanese multinational consumer electronics company that is renowned worldwide for its popular home video games, and is the world’s largest. Nintendo originally produced card games and having founded in 1889 by Fusajiro Yamauchi, a Japanese entrepreneur. Currently, Nintendo’s primary business is video games. Nintendo’s gained popularity during the 1980’s upon the introduction of the Nintendo Entertainment System here in the United States and its Japanese counterpart named Famicom. Nintendo sold over 60 million units of NES and took home games such as Mario and Zelda. In 1989, a handheld game system was born and has sold over 150 million systems worldwide. This system was associated with Tetris when it came out, which possessed with a four-colors-of-gray screen and defined the portable gaming scheme. In 1991, Super Nintendo Entertainment System was introduced and featured a more processing power with the 16 bit technology and sold approximately 49 million systems worldwide. A new system was introduced in 1996 and has set a new standard in realistic 3D gaming. The Nintendo 64 system featured the Super Mario 64 game and millions are amazed with its amazing display and graphics. Game Boy Advance

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