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CHAPTER 1: INTRODUCTION
1.1 Company Profile
Canara HSBC OBC Life Insurance Company Limited (CHOICe), as the name suggests, is a Life Insurance Company which was launched in June 2008. The Company is jointly owned by two of India’s largest public sector banks – Canara Bank (holding 51%) and Oriental Bank of Commerce (23%) and HSBC Insurance (Asia Pacific) Holdings Limited (26%), the Asian insurance arm of one of the world’s largest banking and financial services groups – HSBC. The Company has exclusive access to around 60 million customers and a pan-India network of over 7000 branches of Canara Bank, HSBC and Oriental Bank of Commerce.
The formidable distribution strength and in-depth local market knowledge of Canara Bank and Oriental Bank of Commerce coupled with the considerable insurance
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The Corporate customers should be exploited well and tied up for insurance of the employees of corporate clients. This is an area with high potential for growth.
Threats
The Bancassurance sector faces Human Resource Challenges and requires a change in mindset. In spite of the availability of a large talent pool, the inability to sell complex insurance products on the part of bank professionals and their reluctance to learn can be a severe setback.
Non Response from target groups and potential segments can pose a serious threat to this industry.
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SWOT Analysis of the Company - Canara HSBC OBC Life Insurance Company
(Figure 1)
2.8 Promotion of the Company
The Company uses marketing strategies like - Advertisements, Websites and Branch Marketing for promoting its products.
The Advertisements, primarily consist of showing actions which include financial services and linking it to a feeling using a single word like joy, belief etc. The Ads also link the partner banks to the life insurance company.
Quote - Insuring your emotions
The Royal Bank of Canada experienced some fundamental managerial errors in May 2003. It was reported as a major “glitch” that had been caused by wrong configuration during the installation process. A simple problem had severely affected the lives of millions of people. In this essay I will discuss the security and control problems such as the simultaneous upgrade of both the main and back-up systems. This will lead into the strategies management could have used to prevent these problems happening in the first place and what they can do differently in future. I will also explain how management neglected the public relations side of the issue which had customers questioning the reliability and stability of Royal Bank of Canada ultimately
This case is about all the banking activities carried out by SBI bank in the rural areas. Where SBI bank appoints BC's who work on behalf of them in areas where SBI can't initiate the process themselves. The case also consists personal experiences of a marketing executive who used to work for the business correspondent and consumer behaviour of rural people are included in the case study.
Evaluate RBC strategy and organizational structure. Is RBC well equipped to compete with niche operators such as internet-only banks with focused product offerings?
Companies uses a blend of advertisement, public relations, personnel selling and direct marketing tools to communicate and persuade customers of value of product to them.
The company has used the element of networking with the prospective marketers and ambassadors to market their products. The company has also used direct sales through fundraising to increase prospect of gaining more market.
With any business there are certain things that need to be implemented to ensure balance and viability to be successful in the future. With CanGo, there is a vision of what they want to be and where they want to go for their future in the business world. They also have a sense of what they want as far as a good internal foundation that would help to carry these goals and visions to their upmost potential. CanGo is struggling with a few areas that will help them to be successful, these areas are, department communication, lack of structured financial analysis before starting a project, organization within the company, very little camaraderie and professionalism with the employees, as well as a lack of legal concern when it comes to actions within the company. If all these issues are not resolved
SUPPORT DOCUMENTS: Two Pages Transaction History, Two Pages Cardholder Dispute Forms, TD Bank Cover Page.
The United States Congress chartered the Second National Bank in 1816 in order to control unregulated currency at the state-level banks. After several states questioned the constitutionality of the bank, Maryland imposed a tax on all banks that were not chartered by the state. By 1818, Maryland approved legislation of taxing the Second National Bank of the United States that was chartered by Congress, which is part of the Federal Government.
Some of the key facts and critical issues presented in the case, begin with the understanding the development and evolution of an industry. According to Jack Parnell (2014), the development stages of an industry rely on the influences of competition and the potential profitability opportunities. At the introductory stage, a fairly new industry is being to make awareness of their product, however depend remains low because the industry is new. New industries rely heavily on technology and as demand begins to rises, the industry enters the growth stage (Parnell, 2014). When the industry becomes stagnant and constant this typically results in the parting of those who will carry on in the industry and the loss of unsuccessful competitors. This
Among the five forces of competition; existing competitive rivalry between suppliers, threat of new market entrants, bargaining power of buyers, power of suppliers and threat of substitute products, the most significant for UnitedHealth Group are threats for substitute products and rivalry among competing firms. Given the fact that there are numerous healthcare insurance firms in the world; there are also a number of substitutes for the corporation products and services. In recent years, the banking industry has become involved in insurance activities. They provide some medical plans, which act as substitutes to the UnitedHealth Group products. Banc assurance, otherwise known as the bank insurance model, is a very common phenomenon in this global world. Banc assurance is an arrangement in which a bank and an insurance company form a partnership so that the insurance company can sell its products to the bank’s client base. This type of partnership can be profitable for both, the bank and the insurance company. Banks can earn additional revenue by selling the insurance products and insurance companies are
“You have one job,” rings in my ears as I leave the hiring office of LOCOLA Credit Union Bank after accepting their job offer of District Manager over ten branches. In the coming days, I work on this paper to identify, analyze, and explore the leadership and communication issues within the district and among the supervisors and employees. Within this analysis, I will also devise strategies to overcome these problems; and create an environment that seeks to develop leaders, support diversity, and encourage open communication based on effective team relations.
Century National Bank has offices in several cities in the Midwest and the southeastern part of the United States. Mr. Dan Selig, president and CEO, would like to know the characteristics of his checking account customer. To better understand the customers, Mr. Selig asked Ms. Wendy Lamberg, director of planning, to select a sample of customers and prepare a report. To begin, she has appointed a team from her staff and the team has selected a random sample of 60 customers. All the information gathered is tabulated in the table below:
Marketing strategy is a method of focusing an organization's energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm's marketing goals, and explains how they will be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources. It is most effective when it is an integral component of overall firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in
The company will conduct marketing strategies that aim at creating an image for the brand in the minds of the consumers and reminding them customers about their products consistently.
Every organization needs to have a marketing strategy so that they know who are their competitors, which market they need to target, do they have resources to compete in that market and what strategies they need to adopt to gain competitive position in the industry. The most important thing is with the help of marketing, company is able to make people aware of its product.