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Case Study Of Canara Bank

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CHAPTER 1: INTRODUCTION
1.1 Company Profile
Canara HSBC OBC Life Insurance Company Limited (CHOICe), as the name suggests, is a Life Insurance Company which was launched in June 2008. The Company is jointly owned by two of India’s largest public sector banks – Canara Bank (holding 51%) and Oriental Bank of Commerce (23%) and HSBC Insurance (Asia Pacific) Holdings Limited (26%), the Asian insurance arm of one of the world’s largest banking and financial services groups – HSBC. The Company has exclusive access to around 60 million customers and a pan-India network of over 7000 branches of Canara Bank, HSBC and Oriental Bank of Commerce.
The formidable distribution strength and in-depth local market knowledge of Canara Bank and Oriental Bank of Commerce coupled with the considerable insurance …show more content…

 The Corporate customers should be exploited well and tied up for insurance of the employees of corporate clients. This is an area with high potential for growth.
Threats
 The Bancassurance sector faces Human Resource Challenges and requires a change in mindset. In spite of the availability of a large talent pool, the inability to sell complex insurance products on the part of bank professionals and their reluctance to learn can be a severe setback.
 Non Response from target groups and potential segments can pose a serious threat to this industry.
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SWOT Analysis of the Company - Canara HSBC OBC Life Insurance Company
(Figure 1)
2.8 Promotion of the Company
The Company uses marketing strategies like - Advertisements, Websites and Branch Marketing for promoting its products.
The Advertisements, primarily consist of showing actions which include financial services and linking it to a feeling using a single word like joy, belief etc. The Ads also link the partner banks to the life insurance company.
Quote - Insuring your emotions

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