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Case Study Of Finolex Cables

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Finolex Cables- LIGHTING UP NEW POSSIBILITIES About the company Finolex Cables, the flagship company of the Finolex Group was established in 1958 in Pune. Today, it is country’s biggest and leading maker of electrical and telecommunication cables with a turnover in excess of Rs.16 Billion (about US $ 320 million). Finolex Cables started its operation with the making of PVC insulated electrical cables for the automobile industry. Since then, Finolex Cables has constantly endeavored to expand its product range to embrace, • PVC insulated single core and multicore industrial flexible cables • Rodent Repellent Multicore Flexible Cables • PVC insulated electrical wires and Flame Retardant Low Smoke electrical wires • XLPE 3 Core Flat Cables, …show more content…

The added capacities will improve the Finolex ability to acquire a more market share for these products. The switchgear facility in Roorkee is also completed. New products from the Lamp/ Lighting business, electrical cables for solar applications and an entirely new range of switches etc are in pipeline. Finoswitch is one of their front runners in their new range of consumer facing products. Today's consumer is knowledgeable and looks for products that are comprehensive. Finoswitch blends style and substance seamlessly. With a high performance promise of 100,000 clicks assured and stylish Italian finish with a range of colors and styles, it is sure to make a mark in the market. The next significant feature that consumers of tomorrow will expect from most products is ‘technology that brings forward simplicity through automation’. Their new range of TOUCH SWITCH will do just that. Simple touch function will facilitate multiple controls in terms of room lighting and mood. The switch will also be enabled with voice control to take the interaction to a whole new

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