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Case Study Of Joyce's Supermarket

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‘Joyce’s Supermarket is an independent family run business based in Co. Galway that provides friendly consumer and personal services to the local areas.’ (Joyce's Supermarket, 2014) Joyce’s was first established in the town of Headford in the year 1951 when Patrick C Joyce opened his doors to a small grocery store along with a travelling shop, which then developed into a supermarket in the coming years. Joyce’s now provides the local people of Headford, Knocknacarra, Athenry, Tuam and now Inverin with their services. By expanding their stores across Co. Galway it meets the needs of its customers by locating their stores in convenient locations for those that are too far to travel to Galway city to do their shopping. Having recently opened …show more content…

(Bhasin, 2011) As the company itself doesn’t produce a physical product the process of producing the service may be identified as the product or value creator. In the case of Joyce’s Supermarket its main value creator is in buying a variety of different products and making them easily accessible to its customers.
Price: As outlined above, given the firm itself doesn’t produce a tangible product the pricing of its service is dependent on various factors such as the price of raw materials, overhead costs as well as factoring in a profit margin to make the company profitable. In this case Joyce’s maintains a low cost strategy by maintaining a strong relationship with its suppliers and accepting a low profit margin.
Place: Joyce’s has 5 main outlets all within the region of Galway which are located as follows, Athenry, Headford, Inverin, Knocknacarra and Tuam. The choice of location is one of the company’s key strengths as it cleverly positions itself in accessible areas near to its target market. As well as making its supermarket in close proximity to its main target market the company attempts to maintain a storewide policy of cleanliness in an attempt to entice more

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