‘Joyce’s Supermarket is an independent family run business based in Co. Galway that provides friendly consumer and personal services to the local areas.’ (Joyce's Supermarket, 2014) Joyce’s was first established in the town of Headford in the year 1951 when Patrick C Joyce opened his doors to a small grocery store along with a travelling shop, which then developed into a supermarket in the coming years. Joyce’s now provides the local people of Headford, Knocknacarra, Athenry, Tuam and now Inverin with their services. By expanding their stores across Co. Galway it meets the needs of its customers by locating their stores in convenient locations for those that are too far to travel to Galway city to do their shopping. Having recently opened …show more content…
(Bhasin, 2011) As the company itself doesn’t produce a physical product the process of producing the service may be identified as the product or value creator. In the case of Joyce’s Supermarket its main value creator is in buying a variety of different products and making them easily accessible to its customers.
Price: As outlined above, given the firm itself doesn’t produce a tangible product the pricing of its service is dependent on various factors such as the price of raw materials, overhead costs as well as factoring in a profit margin to make the company profitable. In this case Joyce’s maintains a low cost strategy by maintaining a strong relationship with its suppliers and accepting a low profit margin.
Place: Joyce’s has 5 main outlets all within the region of Galway which are located as follows, Athenry, Headford, Inverin, Knocknacarra and Tuam. The choice of location is one of the company’s key strengths as it cleverly positions itself in accessible areas near to its target market. As well as making its supermarket in close proximity to its main target market the company attempts to maintain a storewide policy of cleanliness in an attempt to entice more
Value creation is creating value for the customer. Being able to solve or meet the customer requirements. Value is created whenever an action is taken for which the benefit exceeds the cost.
Cole is an Australian supermarket with large influence and market share in the country. In addition, the company contributes significantly to the nation’s economy. In essence, the company has acquired more than 30% of the market share of the supermarket industry in this nation. Specifically, the company’sproduct line consists of daily products, grocery, meat, deli, fresh produce, bake house, cigarettes, liquor, apparel, general merchandize and over head products. Notably Cole has a culture of low price as its marketing strategy of attracting and retaining customers.
Flanagan’s can gain customer loyalty and support by out-competing businesses that offer similar products and services. We do this through market research which will look at our competitors and look at offering something that our competitors don 't. We may be more expensive with some products, but our customer service approach and our brand ensures the customers buy from us. All the staff is regularly trained to ensure that we deliver our promise. This ensures that our staff is given their utmost and even going the extra mile to help them.
Whenever it comes to shopping places in UK, what can be the name that suddenly flashes in your mind ? Is it Morrisons, Sainsbury’s or Asda ? .. Yes you’re right we’re missing something over here and that is “Tesco”.
Coles thrive to make itself a better shopping and working place, therefore they lay stress on achieving the goal i.e.
Gordon Food Services, known as GFS Canada distributes fresh foods, canned and dry foods, fresh and frozen meats, seafood and poultry, special orders, equipment supplies and cleaning chemicals across all provinces of Canada. GFS Canada is one of the largest foodservice distributors in Canada.
Trader Joe’s has internally created a brand for its company using a different strategy as compared to other supermarkets. Its approach of effective relationship-building program pleases customers through unrivaled customer service. This case study presents many factors that play a part in their customer relations strategy. Trader Joe’s does not focus on advertising. Rather, it focuses on effective internal communications with employees to build strong customer relationships. Trader Joe’s takes a progressive approach to internal communications by allowing their employees to bring their own creativity to the workplace, by providing them with the context in which their role contributes to the business success, and asking for employees
Publix Super Market. Describe the type of business market, its business share, financials, size and global presence.
Value creation means increase the value of products, service and even business to meet the customers’ needs and requirements so that they can get competitive advantages. (Business Fundas, 2012) As we analyzed, fast food industry’s threat of new entrants is low and the availability of substitutes is high. It’s a fare market which the buyers have strong powers.
This case involves a mid-sized, regional grocery store chain called Reed Supermarkets. Reed has 192 retail stores, two regional distribution centers and 21,000 employees in five states in the Midwest of the United States. This case discusses Reed’s market strategy for the Columbus, Ohio, market in particular, which is one of Reed’s largest markets. The Columbus market has grown slightly over the past five years, while Reed’s market share has dwindled slightly in the market. Reed has watched their market share stagnate with the entrance of new competitors (10% growth in stores) and a dramatic shift in customer preferences to value or
The Australian Supermarket Industry is the very hot topic that’s why very interesting topic now days. The Australian supermarket and grocery stores have a very severe competition in Australia mainly because of organizations competing in this mature industry are going towards cost reduction initiatives with competing advantage rather than product differentiation strategies, In other words business in this industry increase market share by charging lower prices while making reasonably fair profit. The growing popularity of ALDI – German based company of introducing its own label goods (products manufactured and sold under the retailers own brand) with low cost has forced the two giants –Woolworths and Coles to cut price
This paper is a company analysis on Giant Hypermarket Malaysia in general, but specifically focusing on Giant Hypermarket Sabah. Giant Hypermarket is a major supermarket and retailer chain in Malaysia. It is a subsidiary of Dairy Farm International Holdings (DFI) and is headquartered in Shah Alam, Selagor. In this paper, firstly we focus our analysis in identifying the Strength-Weaknesses-Opportunities-Threats (SWOT) of Giant; in addition, we constructed a SWOT Matrix for Giant where we identified the SO, ST, WO and WT strategies, which we think Giant should apply to improve their competitiveness. Next we focus our analysis on the external as well as the internal analysis on Giant. In the external analysis, we center our
In order to analyze an industry, it is important to determine where it is in the industry lifecycle. During the 1970’s and 1980’s the retail grocery industry was expanding at a phenomenal rate. Throughout this boom period, the number of large grocery stores was rising and forcing the existing” Mom and Pop” grocery stores out of the industry.
Currently I am employed with a company that some may say is the 'melting pot' of diversity. Working for Corporate Safeway, now Albertsons-Safeway, I can appreciate how judgement free the environment is in our work place. They are open to hiring minorities, LGBT, (Lesbian, Gay, Bisexual and Transgender), disabled veterans and that's just to name a few. Hiring a staff that is of many different cultures, nationalities and belief backgrounds is a great way to show the awareness of diversity. I am a true believer that a great business starts at the top. If management can provide their employees with the skills and knowledge of working in a diverse setting this will lead to a steady and smooth work environment. Knowing how to properly and correctly carry yourself is the first step in working with the different variety of customers or co-workers you may encounter.
Abstract The main purpose of this report is to make references to significant microeconomic models, in order to explain the supply, Demand, Market equilibrium, price discrimination, and Opportunity rate as well as making references to important macroeconomic aims which can be described with some examples such as growth, Inflation, Unemployment, GDP, exchange rates and many more, this two business economic topics are very relevant in today’s market as they represent the real-world meaning of the business area. This report will analyze both parties and evaluate any issues happening to date.