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Case Study Of Narayana Hrudayalaya

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In 2001, Dr. Devi Shetty founded Narayana Hrudayalaya in Bangalore with a mission to take affordable health care to the people. What started as a 280-bed hospital then has, in the last 15 years grown to become a 32 hospitals network with 6,498 beds across 20 cities employing 15,262 people and 1,861 doctors. It has so far performed over 100,000 cardiac surgeries and 250,000 cath lab procedures. The group performs 150 major surgeries (including 44 cardiac surgeries) daily. It treats 2 million patients every year and perform 300 surgeries daily. About 12 per cent of all cardiac surgeries done in the country are performed at its hospitals and 50 per cent of its patients are from the economically-weaker sections.
Narayana Hrudayalaya has been able to bring down the cost of heart surgery to the equivalent of USD 1,400 to 1,500 .Their target is to bring this down to $800.
Approximately 40 per cent of patients pay a reasonable price for their treatment, a small percentage - those who want the comforts of private rooms - pay a premium, a majority pays less than the market rate and 10 to 20 per cent pay virtually nothing. For the indigent patients, the hospital's charitable trust raises money to help compensate for the material costs of their treatment, thus, dissociating health care from affluence. 40-60% of pediatric heart surgeries are done free of cost. …show more content…

But, globally, special surgical disposable gowns and drapes are the norm. Existing companies were willing to supply these at Rs. 5,000 per surgery against the Rs. 2,000 that Narayana Hrudayalaya was willing to pay. Narayana Hrudayalaya encouraged a local entrepreneur to take up the manufacture of these surgical essentials. Today, Amaryllis manufactures these using locally available labor and supplies them at Rs. 850 to 900 per surgery. The company is in the process of getting international quality certification that will enable it to export these as

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