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Case Study Of Sheraton Noosa Resort

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PART C- PROJECT
Choose one of the Case Studies that we have discussed as an activity and answer the following questions:
Sheraton Noosa Resort

1. Write a marketing summary that could be included as part of a report in which you would make recommendations for the continuation of the sustainability policy. This summary should be at least one paragraph.
Marketing summary
The Sheraton Noosa Resort is an established luxury hotel located in the Noosa Town of Australia. We have been an industry leader in the city since inception in 1990. The hotel follows the objectives that are consistent with the company’s goals and mission statement. In the year 2011, we developed a sustainability policy amid to counter the …show more content…

b) Access to capital
Communicating sustainability efforts may signal general firm quality and help lower the firm’s cost of equity, particularly in competitive markets.
c) Innovation, efficiency and waste reduction
Sheraton will think different in terms of data collection and other long-held practices, reduce waste and gain insight into possible growth areas.
d) Risk management
The firm will be able to predict and manage risks arising from sustainability-related dimensions of business.
e) Consumer trust and reputation
Sustainability policy writing can aid the firm to create and improve its brand, signal trustworthiness and reach social-choice consumers.
f) Employee loyalty Reporting will have a powerful impact on stakeholders outside the company, and will also have a positive effect on the happiness and productivity of employees. http://www.ey.com/Publication/vwLUAssets/EY__Value_of_sustainability_reporting/$FILE/EY-Value-of-Sustainability-Reporting.pdf 3. List the methods you will use to communicate your policy to your internal stakeholders and discuss how feedback will be …show more content…

Live like a King.
b) Your Host from Coast to Coast. Trust Sheraton.
c) The art of meeting your highest expectations. Try Sheraton. http://www.adglitz.com/2010/08/hotel-slogans-punchlines-taglines-hospitality-advertising-slogan-commercials/ 6. Create a key promotional marketing message that you could communicate to your customers.

This is promotional email to a previous client:
Sheraton Noosa Resort, Noosa, Australia, is representative of the five-star brand within the 'Exclusive Business Hotels of the World' group.
The Sheraton Resort is renowned for the convenient and strategic location in Noosa. The high level of personal service guests receive, and the extensive range of comprehensive business facilities available in luxurious settings.
Come be with us this summer and enjoy the best with the best.
Sheraton. Live like a king. http://www.mplans.com/hotel_marketing_plan/marketing_strategy_fc.php 7. Outline the methods you will use to track/monitor continuous improvement in this sustainability process.

a) Resource and value
A sustainable company should strive to minimize consumption of resources while maximizing value creation.
b) Triple bottom

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