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PART C- PROJECT
Choose one of the Case Studies that we have discussed as an activity and answer the following questions:
Sheraton Noosa Resort
1. Write a marketing summary that could be included as part of a report in which you would make recommendations for the continuation of the sustainability policy. This summary should be at least one paragraph.
Marketing summary
The Sheraton Noosa Resort is an established luxury hotel located in the Noosa Town of Australia. We have been an industry leader in the city since inception in 1990. The hotel follows the objectives that are consistent with the company’s goals and mission statement. In the year 2011, we developed a sustainability policy amid to counter the
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b) Access to capital
Communicating sustainability efforts may signal general firm quality and help lower the firm’s cost of equity, particularly in competitive markets.
c) Innovation, efficiency and waste reduction
Sheraton will think different in terms of data collection and other long-held practices, reduce waste and gain insight into possible growth areas.
d) Risk management
The firm will be able to predict and manage risks arising from sustainability-related dimensions of business.
e) Consumer trust and reputation
Sustainability policy writing can aid the firm to create and improve its brand, signal trustworthiness and reach social-choice consumers.
f) Employee loyalty Reporting will have a powerful impact on stakeholders outside the company, and will also have a positive effect on the happiness and productivity of employees. http://www.ey.com/Publication/vwLUAssets/EY__Value_of_sustainability_reporting/$FILE/EY-Value-of-Sustainability-Reporting.pdf 3. List the methods you will use to communicate your policy to your internal stakeholders and discuss how feedback will be
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Live like a King.
b) Your Host from Coast to Coast. Trust Sheraton.
c) The art of meeting your highest expectations. Try Sheraton. http://www.adglitz.com/2010/08/hotel-slogans-punchlines-taglines-hospitality-advertising-slogan-commercials/ 6. Create a key promotional marketing message that you could communicate to your customers.
This is promotional email to a previous client:
Sheraton Noosa Resort, Noosa, Australia, is representative of the five-star brand within the 'Exclusive Business Hotels of the World' group.
The Sheraton Resort is renowned for the convenient and strategic location in Noosa. The high level of personal service guests receive, and the extensive range of comprehensive business facilities available in luxurious settings.
Come be with us this summer and enjoy the best with the best.
Sheraton. Live like a king. http://www.mplans.com/hotel_marketing_plan/marketing_strategy_fc.php 7. Outline the methods you will use to track/monitor continuous improvement in this sustainability process.
a) Resource and value
A sustainable company should strive to minimize consumption of resources while maximizing value creation.
b) Triple bottom
1. A brief description the research project and issue under investigation and an analysis of best practice in relation to this issue. (2.1 and 2.2).
4. How does your view of behavior affect how you might address this consulting assignment?
In Bangkok, Thailand, a group of financial investors invested in a hotel called The Regency Grand Hotel. This hotel is the most cherished hotel in town, where the employees and guests enjoy spending time at this five-star hotel. This place hosts approximate 700 employees that give fantastic benefits, year-end bonuses and ensures job security.
The analysis will focus on some key aspects such as; the overall plan, products/services sustainability, human resource relations, customer’s relations, environmental concerns, and the company social responsibility to the company. Descriptive analysis will help appraise of the company’s sustainability strategy. The critical analysis of the company’s sustainability will help in coming up with conclusions about sustainability of the strategy, and give insights on how the company can improve its sustainability strategy. There are also various recommendations based on these conclusions (Heslin and Ochoa 2008).
Sustainability from a strategic business perspective is the potential for the long-term well-being of the natural environment, including all biological entities, as mutually beneficial interactions among nature and individuals, organizations, and business strategies. (O.C Ferrell, Fraedrich, Ferrell, 2015). Business sustainably is often defined as managing the triple bottom line – a process by which companies manage their financial, social and environmental risks, obligations and opportunities. These three impacts are sometimes referred to as profits, people and planet. (Business sustainability definition from financial times lexicon, no date). This essay will discuss the idea of sustainability being an important element within a businesses and its core strategies and the importance of it within different businesses. Secondly, this study will look at how different stakeholders are affected and influenced by sustainability as this could be seen as a catalyst to improving the environment as a whole and. Then this study will look at how businesses not focusing
Bertrand Piccard quotes, “In the 21st century, the heroes will be the people who will improve the quality of life, fight poverty and introduce more sustainability. This is a powerful message, it sums up the concepts discussed throughout the course. Additionally, the case studies such as the New Belgium Brewery, SC Johnson and The Kimberly Clarke organization have been proven to practice this philosophy. As society progresses in its efforts to provide a more sustainable future, there is a fundamental foundation of principles that must be followed to ensure success. Sustainable business development takes into account the application of business operations as it relates to the three pillars of sustainability, which is a dynamic yet integrative place to begin this journey. DesJardins, (2006) calls for a re-imagination of the future to create a vibrant sustainable model; which forms similar beliefs to Piccard. In addition, organizations are more inclined to create sustainable practices based on consumer demand and the willingness of leadership to participate in sustainability programs.
Business sustainability is achieved when the business successfully manages the triple bottom line. This is the process of managing the financial, social and environmental risk that a certain business will face. The consequences of business sustainability are not only the long-term success of the company but also that it becomes an appealing opportunity for potential investors as sustainability is rapidly becoming an increasingly vital component of any business.
What keeps other companies from having the commitment to environmental sustainability that NBB has evidenced?
After analyzing the typical tourists of HSBR: Business and leisure travelers, I have decided on creating a transformative travel experience marketing strategy that will be integrated with the sustainability aspect. The transformative travel experience will focus on giving the tourist a taste of local experience and give the tourist a feel of what it would be like to stay in the country not to merely pass through. My reason for this strategy is that
This research paper was written with the purpose of providing some answers as to why sustainability reporting in the United States should be mandated by regulators. The paper briefly describes the GRI standards and guidelines, the benefits of sustainability reporting, some relative advantages limitations in adopting sustainability reporting, as well as provides a few examples of companies that have successfully adopted
The Sunshine Coast of Queensland, Australia is one of the top vacation destinations in the world. Palm Court Noosa is perfectly situated for you to have easy access to all the recreation, entertainment and outdoor adventure the region has to offer. When you find Australia timeshares for sale, you can own a private vacation home in this desirable location and have a first class vacation every year for a fraction of what it would ordinarily cost you. The Palm Court Noosa Resort is surrounded by lush tropical greenery of Noosa National Park and all of the exciting activities on Noosa’ Main Beach. Your home away from home will be a multi-level, self-contained townhouse apartment with a fully equipped kitchen and a private balcony with an electric
Sustainability has become a great topic of interest in many arenas. Particularly, leading organizations are recognizing sustainability needs to be an essential aspect of their long term strategies. With this recognition, better business practices are being sought by investors as well as sustainability is becoming a driving force for better efficiencies and innovation. Two organizations, Wal-Mart and Starbucks, have both took on sustainability as long term initiatives to address their customer needs and affect how their suppliers operate.
The whole meaning of the book Embedded Sustainability: The Next Big Competitive Advantage is to learn about the incorporation of well-being, social importance, and ecological in the essential of business activities with no compromise in price or quality. The book shows readers that embedded sustainability allows companies to have a better turn out for a smarter way of producing products. It also allows companies to maintain a higher return for investors by reacting with new market strategies of lowering resources and raising customer expectations. In part one the authors begin with sustainability at the frontline of business.
There is a growing trend among companies to disclose and report their social and environmental impacts not only concerned with the financial performance of a company but its impact on society and environment. Thus, sustainability becomes an important issue. Sustainability is the capacity to endure and is the long-term maintenance of responsibility, which included environmental, economic, and social dimensions. It is mandatory for a company to disclose its sustainability information. In addition , the sustainability disclosure is based on a theory called "system-oriented theory", which includes three aspects:stakeholder theory, legitimacy theory and
The hotel has eight meeting rooms, including 15,000 feet of function space, and is great for any event. The staff here can help anyone throw an amazing event that is tailored to all their needs. Also, in order to stay connected there are personal computers in the Smart Rooms with High Speed Internet Access. After a long day working or sightseeing it is also nice to come back and relax in one of the six hundred guest rooms and suites. A great night sleep is sure to satisfy anyone, especially when soft duvets, crisp cotton sheets, and down pillows of the Sheraton Sweet Sleeper Bed are provided. Here at the Sheraton Shanghai Hongqiao Hotel it is easy to enjoy all the comforts of home.