PROJECT CHARTER
We will achieve all of the objectives on time within the $30,000 budget in collaboration with the stakeholders. Business Need/Case The objectives of the customer appreciation event has been identified which tends to meet some goals of the project and allows the successful completion of the event within the allotted time and budget. • The company targets to achieve an average of 80% customer satisfaction through the event. Through this event company aims to fulfill requirements of the customers who will be attending the event. • The company aims at increasing the customer participation from 20% to 40% so that it can create awareness about their products among larger group of customers. • The company wants to increase its revenue in the third quarter by 10% through this event by marketing its products among the customers attending the event and prompting them to buy some of the products as well. • Through this event, the company is hoping that customers attending the event sign up online for their new product line which would help in increasing their revenue. PROJECT DESCRIPTION The project focusses on organizing an annual customer appreciation event for the Backcountry Company in the Utah for 100 days. The company organizes the event each year for appreciating the customers and
Goals in the company are to find the right product for the customer’s particular needs and build a relationship with the customers
3. Company Q will start a Customer Appreciation Program, and each customer will have the option to sign up for this
These individuals will act as “promoters” and bring in the right kind of customers to the upcoming three-day event30.
Purpose: The purpose of this promotion is to increase volume in fourth quarter gaming by driving a trip for dining with the expectation of play.
Due to the industry’s heavy reliance on word-of-mouth, it is assumed that the brochures will result in low conversion. However, it would help to increase Elite’s awareness within its desired market. If 20% of initial customers sign up one friend by the end of the first year, the water bottles and t-shirts would have an ROI of 2.07%. This would result in an additional $5,760 in sales.
It would have been good if this fundamental vision was in place right at the very beginning of the company’s formation. In the end it is the customers that make the company, so it makes sense to work towards satisfying this customer relationship. To become profitable and achieve market share are secondary objective that can be measured on a annual basis and overall company well being targets can be rewarded with incentives that link into the company’s performance as opposed to individual contribution to the company’s success.
The primary marketing objective is to develop a marketing plan and to identify new neighborhood for the expansion. Based on this goal, the company expects to gain more market share with an
allowing us to win new customers in the region. We look forward to a strong relationship
To achieve this objective, the company has invested in a “Direct to Customer” distribution model to provide personalized services to its target segment.
This promotional tool is low in cost and high in business return and can reach as many potential customers as possible
An organization’s strategy for managing their value chain can create a competitive advantage for the organization. Competitive advantage explains the difference between the value a company offers its customers and the cost of creating that value (“Value Chain Analysis”, 1996). Customer delight refers to delivering
It is considered that the most critical thing for a company is to effectively and efficiently deliver the service to the customers. It does really matter which industry the organization is operating in, the features of services have be taken very seriously and in addition to that, customers have to be satisfied in order for the organization to grow. It has been argued by numerous scholars that the primary need of the customers in the modern business world is to have a good experience, along with added value to be served to them. It is important to note that regardless of the capabilities of a product, the organization is not likely to be successful in accordance with its full potential if the offered
Another concept which is gaining popularity is Customer delight. It is often said that a
purpose of it is to find out how other brands advertise their products successfully and
To increase the annual sales by at least 20% by the end of the three months social media campaign event.