Case Study : The Backcountry Brand

allowing us to win new customers in the region. We look forward to a strong relationship

Due to the industry’s heavy reliance on word-of-mouth, it is assumed that the brochures will result in low conversion. However, it would help to increase Elite’s awareness within its desired market. If 20% of initial customers sign up one friend by the end of the first year, the water bottles and t-shirts would have an ROI of 2.07%. This would result in an additional $5,760 in sales.

These individuals will act as “promoters” and bring in the right kind of customers to the upcoming three-day event30.

Purpose: The purpose of this promotion is to increase volume in fourth quarter gaming by driving a trip for dining with the expectation of play.

The primary marketing objective is to develop a marketing plan and to identify new neighborhood for the expansion. Based on this goal, the company expects to gain more market share with an

Barbour (2014) describes customer delight as “surprising a customer by exceeding his or her expectations and thus creating a positive emotional reaction”. For example, customers enjoy the ease of ordering products online (good). He or she expects to pay for shipping and receive a quick delivery of the item (great). The product arrives with a “thank you” note and a coupon for a discount on the next order (delight) (Barbour, 2014).

For decades the foremost emphasis of business managers has been the quest of customer satisfaction. However, in an increasing competitive atmosphere, organizations have come to realization that customer satisfaction is not sufficient; but rather that delighting the customer is the key to longevity. (Yang, 2011).

This promotional tool is low in cost and high in business return and can reach as many potential customers as possible

To increase the annual sales by at least 20% by the end of the three months social media campaign event.

In the world, IT Company believes on one to one promotion rather than electronic media advertisement. On the whole the company spends little budget on its promotion. Seasonal induction of items are considered main source of customer attraction. Besides that, cards are getting popular because of it benefits. Certain gift cards are given on beverages that increase sales considerably. Some of the country also provided some delivery service, so that the customer can enjoy it at home without getting out from the house.

purpose of it is to find out how other brands advertise their products successfully and

Therefore, the main advantage for an organization is the customers’ satisfaction which will make people to come back again and become loyal customers; thus, ensuring consistent profits for a business. Today all companies should understand that it is impossible to exist in business without building good and long-term relationship with customers, based on the quality of producing goods for them, and delivering with equivalent quality service as well. Like Apple provided both high quality products which makes people to buy new versions of iPhone and iPad every time they are released, and successful customer service at retailers (Kane and Sherr, 2011). So if customers are satisfied with the total experience after using a product, then the main goal has been achieved and it succeeded in being

It is considered that the most critical thing for a company is to effectively and efficiently deliver the service to the customers. It does really matter which industry the organization is operating in, the features of services have be taken very seriously and in addition to that, customers have to be satisfied in order for the organization to grow. It has been argued by numerous scholars that the primary need of the customers in the modern business world is to have a good experience, along with added value to be served to them. It is important to note that regardless of the capabilities of a product, the organization is not likely to be successful in accordance with its full potential if the offered

Another concept which is gaining popularity is Customer delight. It is often said that a

To achieve this objective, the company has invested in a “Direct to Customer” distribution model to provide personalized services to its target segment.