Case Study : The Backcountry Brand

Goals in the company are to find the right product for the customer’s particular needs and build a relationship with the customers

3. Company Q will start a Customer Appreciation Program, and each customer will have the option to sign up for this

These individuals will act as “promoters” and bring in the right kind of customers to the upcoming three-day event30.

Purpose: The purpose of this promotion is to increase volume in fourth quarter gaming by driving a trip for dining with the expectation of play.

Due to the industry’s heavy reliance on word-of-mouth, it is assumed that the brochures will result in low conversion. However, it would help to increase Elite’s awareness within its desired market. If 20% of initial customers sign up one friend by the end of the first year, the water bottles and t-shirts would have an ROI of 2.07%. This would result in an additional $5,760 in sales.

It would have been good if this fundamental vision was in place right at the very beginning of the company’s formation. In the end it is the customers that make the company, so it makes sense to work towards satisfying this customer relationship. To become profitable and achieve market share are secondary objective that can be measured on a annual basis and overall company well being targets can be rewarded with incentives that link into the company’s performance as opposed to individual contribution to the company’s success.

The primary marketing objective is to develop a marketing plan and to identify new neighborhood for the expansion. Based on this goal, the company expects to gain more market share with an

allowing us to win new customers in the region. We look forward to a strong relationship

To achieve this objective, the company has invested in a “Direct to Customer” distribution model to provide personalized services to its target segment.

This promotional tool is low in cost and high in business return and can reach as many potential customers as possible

An organization’s strategy for managing their value chain can create a competitive advantage for the organization. Competitive advantage explains the difference between the value a company offers its customers and the cost of creating that value (“Value Chain Analysis”, 1996). Customer delight refers to delivering

It is considered that the most critical thing for a company is to effectively and efficiently deliver the service to the customers. It does really matter which industry the organization is operating in, the features of services have be taken very seriously and in addition to that, customers have to be satisfied in order for the organization to grow. It has been argued by numerous scholars that the primary need of the customers in the modern business world is to have a good experience, along with added value to be served to them. It is important to note that regardless of the capabilities of a product, the organization is not likely to be successful in accordance with its full potential if the offered

Another concept which is gaining popularity is Customer delight. It is often said that a

purpose of it is to find out how other brands advertise their products successfully and

To increase the annual sales by at least 20% by the end of the three months social media campaign event.