The Opportunities And Threats That American Airlines Faces

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According to MBASkool (2015), a SWOT analysis has been completed to show some of the opportunities and threats that American Airlines faces. They are listed as follows: • Continued growth in disposable income • Increased business travel aligns with strong business traveler exposure • Increased demand for Pacific travel, more international destinations on popular routes • Leverage on code share agreement with a number of airlines • Capitalization on growth of HDTV Threats • Technology-based disruptions in business travel (i.e. Skype) • Frequent-flier stealing programs • Low cost carriers (LCC), are a threat to the airline. • Increasing fuel costs and increasing labor costs Pending regulatory approval, Korean Air will place its code on American Airlines flights between Dallas/Fort Worth International Airport (DFW) and Incheon International (ICN) in Seoul, South Korea. Kurt Stache, American 's senior vice president - Alliances and Partnerships, stated that "The new codeshare cooperation with Korean Air is an important milestone in growing our relationships with carriers around the globe to provide customers access to the destinations they value most". This is the next step in strengthening our position in Asia, allowing us to win new customers in the region. We look forward to a strong relationship with Korean Air" (American Airlines, 2015). III. Branding A brand is a name, term, design, symbol, or any other feature that identifies one seller 's good or service

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