Case3 Ba560 Essay

Sparkle Company is a Nigerian diamond mining company. Sparkle is a joint venture, 50 percent owned by Shine and 50 percent owned by Brighten. Both Shine and Brighten are U.S.-based companies with their functional currency being the American dollar. Sparkle Companies functional currency is that of Nigeria, being the Naira. During 2009, Sparkle had several transactions with its joint venture owners and outside parties. The details of Sparkle’s transactions are three loans, three expenditures, and one revenue stream. The loans the company took out were $1 million from Brighten, $1 million from Shine, and 300 million Naira from a local Nigerian bank. The expenditures

This case is talking about an executive retreat. It was introduced by John Matthews who was a executive had been selected to attend the two-and-a-half-week retreat. The retreat was more like a competition about academic and athletic. The team members should not only get know each other and cooperate with teammates but also need to compete with others. The whole participants were broken into five groups and their aim was to win the competition. There are several sessions about academic and athletic that the participants should complete. After the introduction part the case showed the experience of John. Before the group meeting John was wondering and worried about this retreat. When he was taking the first group meeting, he tried to learn

Build the management-research question hierarchy, through the investigative questions stage. Then compare your list with the measurement questions asked.

| 2.7-B2C: connecting people with people, everywhere permitted(68)2.8-B2B: marketers, free channels; advertisers with budget, solutions to audience; developers with resource, offer platform(69)

Best Buy not only does business-to-consumer but also on business-to-business sales. This allow them to generate revenue from another market.

Relationship marketing is very different compared to transactional marketing. Essentially, transactional marketing focuses on getting the customer to buy a certain product and walk away, whilst relationship marketing sees the sale as the first step in the building of a relationship (which is what apple thrives to do).

This is a statistic that makes our hearts sing, because with a solid B2B sales process, it is likely that you can increase the percentage of sales staff that excel, and hence reap greater profits. B2B firms that have a sales process that meets the

Business to Consumer or B2C, electronic business activities that focus on retail transactions. An example of a B2C company would be Starbucks. Business to Business or B2B, companies doing direct business with each other instead of having consumers involved. A great example of a B2B company would be the Intel Corporation. The Intel Corporation is an American Global technology company, whom headquarters is located in Santa Clara, California. The overall marketing goal for both B2B and B2C companies is the same, increase the profit margin, but the marketing strategies of the two types of companies will differ based on their company’s needs.

First, People who go to the B2C website are seeking for products with particular functions, which means that customers may not ask for a specific brand. In other words, substitutes are available for B2C companies to consider. Second, the switching cost for B2C companies to change to other product suppliers is much lower than physical store because the websites just need to change the pictures and description but physical stores have to re-decorate the whole design.

There are higher amount of revenues from a single client as compared to a B2C company. This means that the expectations are also much

Business to Consumer or B2C, electronic business activities that focus on retail transactions. An example of a B2C company would be Starbucks. Business to Business or B2B, companies doing direct business with each other instead of having consumers involved. A great example of a B2B company would be the Intel Corporation. The Intel Corporation is an American Global technology company, whom headquarters is located in Santa Clara, California. The overall marketing goal for both B2B and B2C companies is the same, increase the profit margin, but the marketing strategies of the two types of companies will differ based on their company’s needs.

B&O has four business areas – Audio/Video, B&O Play, Automotive and ICEpower. We decided to focus on the Audio/Video section, because the revenue for the second quarter of 12/13 is MDKK 819 and around 58% = MDKK 476 of this was generated from sales of Audio/Video (B&O Financial report Q2 12/13).

Just to get the most pertinent of introductions out of the way: B2B (business-to-business or e-biz) refers to the occasion of a business offering its products and services to other businesses, while B2C (business-to-consumer) refer to instances of a business offering its products and services directly to the consumer. In other words, B2B ventures cater to businesses as their customers, while B2C ventures cater to consumers as their customers. And, while these terms (i.e., B2B and B2C) refer to both offline and online businesses, the terms had only come in to use during the dotcom boom.

4. The B2B e-commerce segment is relatively small compared to the B2C e-commerce segment. Answer: False Level: Medium Page: 170

Technology made online purchasing a very smooth procedure for individuals, for many years and now the buying process for corporate spend usually involves end users purchasing indirect materials from catalogs of contracted suppliers.