Designing B2B products vis-à-vis B2C products When we, at Edfora, set out to design B2B products such as SchoolPAT and HelloApp, the first question to be asked was - “How designing a B2B product should be different from designing a B2C product?”. Ideally, there should be no difference except the targeted user. All the differences in designing a product for the users inside an organization arise out of the differences in the nature of a B2B user vis-à-vis B2C user. Few of them can be listed as below: 1. Requirement Gathering Understanding requirements for a B2B product is a complex exercise as it involves understanding of the intricacies of a particular business. Most of the time UX practitioners are unable to develop any understanding of the business landscape and they view business transactions individually not in totality. The result of this becomes a bloated and complicated product with low usability. Due to these reasons, it becomes imperative that designers spend time understanding the wider landscape in which business transactions exist as a whole. Once they have knowledge of the business landscape, their interactions with users take a different meaning and they are able to come up with design which focuses on the customer interactions with the product in a holistic manner. 2. …show more content…
Iteration Speed Product development and release cycles are much bigger for B2B products compared to B2C products. For a B2C product, the product manager can always cut the list of features to focus on priorities and put a “Beta” logo to set the right expectations. But, this is not so easy with a B2B product where the product manager should ensure that the product quality and features match with the customer expectations. This is the reason B2C can be a lot quicker than B2B and it depends entirely on the execution speed whereas B2B products will take
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To truly understand the consumer’s needs one must listen to what the consumer wants and desires, it takes very little effort on the part of Company Q to understand the needs of its consumers. The effort we make can be the difference between a store’s success and a store going bankrupt. Insuring that Company Q's stores standout amongst its competitors in the marketplace will help give Company Q a competitive edge.
Before we can identify the needs of customers and stakeholders, it is important that we can identify who our customers and stakeholders actually are.
Most of the needs experienced by the business to business (B-B) market are those which help them fulfill the needs of their own customers –“derived demand” (“B2B Market”, 2015). All businesses need resources and infrastructures in order to provide services and products for their customers (Grewal, p. 210).
Conclusion Wе can concludе that B2B markеting is a good stratеgy to sеll thе products or grow thе businеss at big lеvеl (еithеr national or intеrnational lеvеl). Intеrnеt sitеs can bе good sourcе to promotе and sеll thе products of thе company (Lamb, Hair, Mcdaniеl, 2012). But fеaturеs such as hеalthy food, taste and quality of thе products are еssеntial to makе products rеmain in thе markеt for long time.
It has a complex and longer purchasing process, and the order can be repetitive and stable. It is focus on relationship management, and B2B need to keep that chain of command in mind. It has higher risk than B2C, because the investment sums are much higher. Purchasing the wrong product or service, the wrong quantity, the wrong quality or agreeing to unfavourable payment terms may put an entire business at risk. Since there are more people involved in the decision making process and technical details may have to be discussed in length, the decision-making process for B2B products is usually much longer than in B2C. Companies seek long term relationships as any experiment with a different brand will have impacts
Our main clientele are small and medium sized businesses, from an abundant range of industries globally. As our services can be easily adaptable to an organisation’s needs, we do not penalise or restrict individuals. Rather, we identify how we can incorporate the client’s requirements with our offerings.
In order to achieve a broad understanding of the B&O and the actual product presence, it requires an understanding of how the various products categories are sorted in the channel. With the Boston Consulting Group model also known as BCG model, we will analyze the collection of products they have. After that with the Product Life Cycle model also known as PLC, we will show the different stages that product goes from development to withdrawal. Together with BCG and PLC, we will have understanding and assessment of the company's product range and what challenges or opportunities could be in this area.
Understanding customer’s needs simply have to do with the business finding out exactly what the customers are buying, when they are buying it and how much of it they are buying it. Businesses must ensure that they keep up to date with developing new products that meet the needs of the customer to keep them purchasing. Businesses must also create new market opportunities by researching possible products that could potentially do well for the customers.
The focus on “customer’s needs” leads to the view that organizations are interacting processes that have to be balanced internally as well as about their relation to the market environment. The subsystems such as strategy, structure or technology, have ‘living’ needs that must be satisfied, otherwise, the openness and health of the overall system will suffer.
‘B2B goods: goods that are sold to organizations for: (a) incorporation into producing other products; or (b) supporting the production of other products directly’, this is a basic understanding of business markets as stated on http://wps.pearsoned.co.uk, Viewed 1/9/2006
customers and partners. What do customers need? Furthermore, who are the key partners in business prosperity? A Stakeholder Analysis will offer some assistance with uncovering these requirements and inclinations. Additionally, organization should take a gander at business sector in subtle element. Answer key inquiries, for example, "How is business sector sectioned?", "What subpopulations would organization achieve cost-adequately?" and "What is the ideal Marketing Mix?”
Multistores grow increasingly popular on world-class B2B eCommerce platforms for many reasons, but the primary factor that fuels the trend is customer convenience. Unique branding options, popular store-within-store applications, simplified ordering, easier-to-find product information, dedicated manufacturer catalogs and creating regional stores are among the top benefits of creating multiple stores in one B2B platform. The benefits of establishing multiple stores within an eCommerce platform framework include:
Firstly as a technology adoption grows in a market, it becomes commoditized. Box has been facing this paradigm since inception and has been pushed from consumer markets to entreprises. Yet the culture and strategies of the company have not evolved with same pace. The chasm between the SMBs and enterprise market is much wider and more complicated than the one between the consumer market and SMBs. The company has to rethink its sales, marketing, and technology platform to be able to deliver value in an enterprise B2B market. Gone are the days that the sales team could sit in the office to only answer eager SMBs and personal customers. Selling to enterprises requires a salesforce that understands the enterprise practices and is able to provide consultative sales. The culture of the company requires some restructuring too. Box.com’s challenge is to create an enterprise image without compromising the company’s start-up culture. Externally, Box is facing intense monopoly from large enterprises such as Microsoft and SAP. Enterprise SAAS provides alongside customers have been in partnership for several decades and locked-in their eco-systems and platforms. For Box.com, breaking into this segment is very challenging using traditional B2B practices. Moreover, the company needs to make its technology platform suitable for enterprise requirements both in terms of security and integration.