B2B Portals Are Better for SMEs Than E-Commerce Sites In the era of smart businesses, the growth of e-commerce is driven largely by the internet and digital technology, the advent of smart-phones and the increasing disposable income of the people, especially of young working professionals. Moreover, the sedentary work culture and hectic routine life are compelling both consumers and businesses to go online - a revolutionary marketplace to save time as well as money. This is all about B2C companies;
Supply chain holds a special place in B2B e-business. With the growth of internet and businesses operating electronically, the product life cycle has reduced to a large extent. This has increased the competition among the organizations to better manage their supply chain to satisfy the customers need in a competitive market. With the growth of information technology, the trends in determining the demand and supply are changing drastically. The organizations are developing and implementing better
will discuss important impacts of information asymmetry in business. Information Asymmetry can be described as one side of a transaction having more knowledge of the product than the other. This could go both ways. The consumer may know more or the seller may know more. For instance, in the 70’s, the seller had a huge advantage over the consumer. Because of this, consumers were making purchase decisions that were very high in price. It was harder for the consumer to bargain prices back then because
Business (B2B) companies attract customers and promote their products and services to them using social media. With an increasing competitiveness in various fields and the innovative ways marketers use to bring new prospects, some businesses have been left behind and have known a considerable decrease in their productivity due to the lack of use of the adequate social media channels. Research findings showed that LinkedIn, Twitter, Facebook and YouTube are the best digital platforms that B2B companies
supply chain between the business-to-business (B2B) and the business-to-consumer (B2C) marketing in the manufacture and retailing of fast-moving-consumer-goods, it is important to define the different terms. According to Wright, the supply chain can be defined as ‘the entire network of suppliers, factories, warehouses, distribution centres and retailers that participate in the process from raw materials to finished products.’(www.soltempo.com) The fast-moving-consumer-goods
The latest B2B marketing statistics show startling insights into the increased benefits of cultivating great user experiences. Forrester research found that 30 percent of B2B decision-makers place at least half of their orders online, and that figure is predicted to increase to 56 percent in 2017. [3] More customers research products and place orders over the Internet, so offering intuitive self-service options and providing
Multi-store for B2B Solutions The Need for Multistore for B2B Solutions Multistores grow increasingly popular on world-class B2B eCommerce platforms for many reasons, but the primary factor that fuels the trend is customer convenience. Unique branding options, popular store-within-store applications, simplified ordering, easier-to-find product information, dedicated manufacturer catalogs and creating regional stores are among the top benefits of creating multiple stores in one B2B platform. The benefits
Differences in eCommerce for B2B and B2C Marketing Differences in eCommerce for B2B and B2C Marketing Building a B2B eCommerce platform generates big differences from trying to market retail products to consumers. Unlike B2C marketing, cultivating each potential buyer is more critical and challenging. Most business buyers are highly educated, logical and perceptive, so they tend to appreciate platforms that offer them conveniences for researching products and product lines, managing complex shipping
(brick and mortar versus virtual); type of product sold or service rendered and target market. With the advent of Internet technology, new business models or sites such as business-to-business (B2B) and business-to-consumer (B2C), have emerged which require the employment of different marketing strategies and tools to attract and retain customers. The following sections will provide a comparison of the marketing strategies employed and tools utilized by B2B and B2C e-business sites. Business owners
Task 1 Purpose: To develop knowledge and understanding of cloud computing. Task: Discuss the advantages and disadvantages of cloud computing. Identify the key idea from the materials. Cloud Computing: Cloud Computing is an internet based service provide your business an updated model that deliver you a software, data access and storage remotely over the internet. Advantages of cloud computing: • Broad Network Access: You can access it from anywhere in the world anytime from any device. •