Challenges And Challenges Of Global Market As Indonesia

Decent Essays

INTRODUCTION Business Spectator (2014) maintains Indonesia is possibly becoming the world 's fourth largest economy by 2035-40. Numerous factors committing business opportunities in Indonesia such as high consumer market, remarkable consumer growth, and abundant natural resources (Global Indonesian Voices 2013). From managers ' perspective, marketing information and deep customer insights are remarkably crucial for building customer value and relationship (Kotler et al. 2013, p. 150). Marketing research in emerging market as Indonesia indeed poses several challenges to researchers and therefore negatively impact the efficiency of business decisions. This paper would analyse these challenges in term of infrastructure, socio-culture, …show more content…

It restricts the usage of data collection methods such as email survey and internet survey. These methods have numerous advantages such as geographic flexibility, accurate real-time data capture, and cost-effectiveness (Zikmund et al. 2012, p. 164 - 167). Accordingly, associated risks influencing decision-maker are outdated data, expensive data collection cost and less integration of data between various markets (Cooper & Schindler 2008, p. 6). On the other hand, limited accessibility of infrastructure condition also adversely impact geographic coverage of the research (Greenland & Kwansah-Aidoo 2012, p. 19). For instant roads are dominant transportation in Indonesia but many road networks are in poor condition and plugging gaps (States News Service 2011). It is, therefore, difficult for researchers to access particular consumer groups while the heterogeneity of emerging market population is extreme (Burgess & Steenkamp 2006, p. 345). Such non-probability sampling could lead to the representation bias from decision-makers in which managers draw similarity and see identical situations where they do not exist (Robbins et al. 2015, p. 216). • Solutions The alternative data source could be a valuable solution for decision-maker to collect extensive data in limited infrastructure condition. Three alternative data sources

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