Changing Behavior Case Study Analysis

7120 Words29 Pages
Changing Behavior:
Insights and Applications

Annette Frahm, project manager
Dave Galvin
Gail Gensler
Gail Savina
Anne Moser

December 1995
Revised June 2001

Local Hazardous Waste Management Program in King County
King County Water Pollution Control Division
130 Nickerson St., Suite 100
Seattle, Washington 98109
(206) 263-3050; haz.waste@metrokc.gov

Prog-3(12/95)rev.6/01

Introduction

Have you ever tried to get a smoker to stop? A kid to start wearing a bike helmet? An aerosol user to switch? Changing behavior is both art and science, and much can be learned from others’ attempts to change behavior that can make our work more effective.

A project team at the Local Hazardous Waste Management Program in King County,
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When properly applied, it works!

The following pages include:

ϖ A checklist of action steps for planning behavior change projects

ϖ A summary list of behavior change principles

ϖ A detailed list of principles, including examples from the research literature and field experience

ϖ A bibliography of sources used in the project

The authors of this report are interested in how these principles work for you. If you’d like to share stories, ideas, and evaluation results, please contact the project manager, Annette Frahm, at the Local Hazardous Waste Management Program in King County.

Mail: c/o King County Water Pollution Control Division Hazardous Waste Management Program 130 Nickerson St., Suite 100 Seattle, Washington 98109

Telephone: (206) 263-3064

E-mail: annette.frahm@metrokc.gov

Checklist of Action Steps for Behavior Change
This is a circular process. Working through steps 2, 3 and 4 may lead to redefining the objective in step 1. ρ 1. Define your objective. What is your desired end result? You may begin by thinking broadly, but narrow your objective so it’s achievable and, if possible, measurable. How will you know when you’ve achieved your desired result?

ρ 2. Select your audience. Brainstorm the possible audiences you could work with and choose one. Pick the one most likely to get your desired result.

ρ 3. Learn about your audience. What do they need? What do they want? What do they know? What are their perceptions? Who do they
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