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Chrysler

Decent Essays

The crisis of Chrysler stemmed from falling sustainability, complacent bureaucracy, and misguided management. Sergio Marchionne (CEO of Fiat) was named CEO of Chrysler June 2009. Two managerial challenges that Mr. Marchionne is facing at Chrysler are managing for both competitive advantage and information technology. Prior to Marchionne taking the reins, rebates were being given by Chrysler per the sales chief Mr. Fong to match the amount given by the government. Once Mr. Marchionne took over, the focus changed from trying to appease the customer through rebates to ensuring quality products and innovative features. Mr. Marchionne's goal was to improve management, return to profitability, and increase market shares. He also restructured the …show more content…

Sergio brought a concept to a sinking company by using his personal knowledge and experiences; this helped turn the company around from being non-profitable and was able to get Chrysler to be a competitive automotive manufacturer

References

Chrysler Corp LLC. (2012, December 11). About the Company. Retrieved from Chrysler: http://www.chryslergroupllc.com/company/AboutUs/Pages/AboutUs.aspx

Corporate Opportunities. (n.d.). Retrieved January 22, 2016, from http://www.fcagroupcareers.com/CareerAreas/Opportunities/Pages/home.aspx

Ebhardt, T. (2012, August 26). Fiat CEO sets firm's focus on Chrysler profit. Retrieved from USAToday: http://usatoday30.usatoday.com/USCP/PNI/Nation/World/2012-08-26- PNI0825cars-fiat-turns-to-US_ST_U.htm

Farfan, B. (2012, February 9). Chrysler Mission Statement - Cars, Customers, and Returning to Profitability. Retrieved from About Retail Industry: http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-

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