Citi Singapore: Company Analysis

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Citi Singapore Contents Introduction of the Company 3 Environmental Factors 4 Financial Sector Uncertainty 4 Recovery from the Current Recession 4 Potential for another Global Recession 5 International Growth 5 Other Business Considerations 5 Demand for Capital 5 Demand for Deposits and Investments Opportunities 6 Citi's Business Functions 6 Planning 6 Strategizing 6 Organizing 7 Leading 7 Controlling 7 Conclusion 8 Recommendations 8 Works Cited 10 Introduction of the Company Citibank first established business operations in Singapore on 1 July, 1902 and was known as the International Banking Corporation (IBC) (Citibank, 2012). The company now represents the largest banking institution in Singapore with over eight thousand employees. Outside of Singapore, Citibank is the primary leader in banking in the entire Asia Pacific region. Due to the long history of Citi in Singapore and the surrounding region, the company is deeply embedded in Singapore's financial services sector (Citi, 2012). The Singapore location is also one of Citi's international sites that host processing hubs and data centers that support businesses in over forty countries around the world. Citi's operations in Singapore are focused on three primary business centers. One of these functional groups is the institutional group that focuses its efforts on providing financial services to larger organizations including small-to-medium sized businesses, multinational
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