The Commonwealth Bank Of Australia

The Bank of the United States was designed to make money and build an economy. It was designed by men like Alexander Hamilton and Robert Morris, but did not benefit the common citizen as much as wealthy investors. Why did a fledgling government need to borrow millions from overseas in order to invest in a “national” bank, to turn around and then borrow the same money back and pay interest on it? The banking system developed by Alexander Hamilton and Robert Morris was prime pickings for speculators, and laid the groundwork for a history of unscrupulous activity regarding our nation’s money supply that continues to this day. The signatures on the Constitution were barely dry before corruption and

NAB, market segment strategies are different that ANZ, NAB are more focus on domestic markets in Australia and New Zealand, as their strategy is built around delivering a great customer experience, with a vision of being Australia and New Zealand’s most respected bank. In additional, NAB’s organisational structure focus in Business banking, personal Banking but underweight retail bank while ANZ was focus in all different function that includes retail bank and mass affluent. ANZ has an ambition to become a super regional bank that providing the scale and quality of a global business to customers in core markets of Australia, New Zealand, Asia and Pacific. ANZ are more focus on global markets outside Australia and New Zealand, ANZ has recently expanded their business in Asia since 1969 to establishes representative office in Japan.

The following report will further examine the RBC Royal Bank brand, critically examining two promotional examples and how it uses IMC tools and channels to achieve their positioning. RBC Banking has successfully positioned itself as a friendly, approachable bank successfully reaching out to people who are in a more established stage in their life. This older demographic consists of people or couples who are ready to buy a house or attain a mortgage, going to make a large investment or looking to invest. Despite a more older generation as their primary target audience, they have made significant efforts to appeal to Millennials with targeted advertisements and promotions. As previously in the Positioning Analysis, the connection between

Commonwealth Bank brand is the most recognised brand in Australian financial services industry. It is a brand that has evolved over its 102 years of operation with a strong brand history. Commonwealth Bank brand is highly regarded and trusted within the Australian financial services industry. Other well known brands under the Commonwealth Bank Group includes Colonial First State, CommInsure, ASB (New Zealand), Sovereign, FirstChoice, CommSec, and Bankwest.

Banks are institutions in which people put their money for safekeeping, to save, to use to pay their bills, or to earn interest on. Banks are allowed to use that money to make loans and earn interest for the bank's’ owners. Different types of banks offer different types of services. For example, commercial banks originally just served businesses, and savings banks and credit unions were used by individuals, especially those who couldn’t qualify for loans at regular banks. This is no longer the case. Although commercial banks and thrift institutions used to serve different purposes, today they all offer many of the same types of services including bank accounts, loans, credit, certificates of deposits (CDs), and much more.

The Royal Bank of Canada (RBC) was founded in Halifax, Nova Scotia in 1864, and started its expansion into the Maritime Provinces in the 1970s. Today, RBC is Canada’s largest financial institution by market capitalization and total assets . RBC competes globally among the largest banks in the world with over fifteen million clients in forty-six countries worldwide. Although the majority of RBC’s revenues are produced in Canada (64%), a bit over a third are in the U.S (18%), and internationally (18%) , (See Exhibit 1).

CIBC has focused its core business on retail and business banking, wealth management, and whole sale banking. They have shown a proven track record of providing there customers with financial services and advice through a group upwards of 1100 branches worldwide. Strategies CIBC has portrayed is to continually find new ways to enhance the experience of the client and to stimulate safe revenue growth. CIBC has put emphases on creating deep meaningful relationships with all clients, constantly trying new ways to improve service and sales prospects and to create relationships with new clients while retaining existing clients for a long period of time (CIBC).

The Commonwealth Bank was created in 1911 under the Commonwealth Bank Act. It was empowered to conduct both savings and general banking business supported by a Federal government guarantee. The Commonwealth Bank became the first bank involved in both trading and savings bank activities (Peat Marwick 1985:2). The Commonwealth Bank did not specifically have a central banking remit and it was not responsible for note issue, instead it was established as a vehicle to provide competition for commercial banks and to keep accounts of the Commonwealth government.

The Commonwealth Bank was discovered under the Commonwealth Bank Act in 1911 and started activities in 1912. Currently the firm has over 800,000 investors and 52,000 humans who are functioning under the company (Commonwealth Bank 2015). It has become the biggest bank of Australia provides product and services involving credit cards, Loans, saving accounts and transactions. The

The Royal Bank of Canada (RBC, RBC Royal Bank, or RBC Financial Group) is the largest banking institution in Canada. RBC serves more than 18 million clients and has over 80,000 employees distributed all over the world (RBC 2008). The company corporate headquarters are located in Montreal, Quebec, and its operational head office is in Toronto, Ontario. RBC is listed as the largest Canadian company by revenue and market capitalization by The Globe and Mail and was ranked at 50 in the 2013 Forbes Global 2000 listing. The company has operations in Canada, and 51 other countries (RBC 2011). In May 2004, the Royal Bank of Canada experienced a crisis which involved a programming change to an essential piece of banking software. Generally, this is

Commonwealth Bank of Australia is one of the most popular multinational banks in Australia and New Zealand. It has its businesses in Asia, Fiji, New Zealand, the United Kingdom and the United States (Commbank.com.au, 2017). The main financial services of this bank include funds management, retail

The CBA is Australia’s largest retail bank and offers clients a choice of goods and services.

The Century National Bank has offices in several cities in the Midwest and the southeastern part of the United States. Mr. Dan Selig, president and CEO, would like to know the characteristics of his checking account customers. What is the balance of a typical customer? How many other bank services do the checking account customers use? Do the customers use the ATM service and, if so, how often? What about debt cards? Who uses them, and how are they used?

Finance and accounting- maintaining strong relationships with major banks like RBC Royal Bank, Republic Bank, Citibank, and First Caribbean International Bank. Financial information is regularly

The banking sector has sound fundamentals. Banks are highly capitalized. As of July 2017, the BCRA reports that banks have a capital compliance rate (qualified capital/ risk-weighted assets) of 14.7%. This exceeds the requirements by 79%. Banks have been significantly over the capital requirements for the previous five years. Liquidity indicators are strong. The broad liquidity ratio in July was 45.4%, while the liquidity ratio excluding BCRA securities stood at 29.6%