Classic Knitwear and Guardian: A Perfect Fit? Product-company fit Classic Knitwear, a publicly traded company, is a manufacturer and distributor of unbranded casual knit apparel. Some of their products include T-shirts, sport shirts, sweatshirts, fleeces, and many others. Classic focuses on the non-fashion casual knitwear that has gained the company $550 million in revenues in the year 2005. Classic had concentrated its’ market on this segment of casual knitwear because CEO, Ortiz and CFO, Chong
Classic Knitwear and Guardian: A Perfect Fit Problems Classic Knitwear’s most prominent dilemma is its low gross margin. In comparison to the 30%-40% gross margins of the leading branded product manufacturers, Classic Knitwear’s gross margin of 18% is alarmingly low. The company attributes their low gross margin to its private label and unbranded knitwear having no branded recognition among retail customers. Although Classic Knitwear had recent success in shrinking that gap between themselves
The company known as Classic Knitwear, Inc. operates in a $24.5 billion market of non-fashion casual knitwear. Casual knitwear are T-shirts, sport shirts, sweatshirts, fleeces, and so on. In 2005, the company reported revenues of $550 million. Of this, 75% ($412,500) were to wholesalers and the remaining 25% ($137,500) was sold as private label merchandise. The firm has low production cost due to a state-of-the-art offshore production hub in the Dominican Republic. This manufacturing center, in combination
‘Classic Knitwear and Guardian: A perfect fit?’– Case Analysis This Document analyses the Long Term Marketing strategy and Financial impact of the Classic Knitwear’s decision to launch a new line of insect repellent clothes in collaboration with Guardian Company. Group 2: Abhishek Magdum, Ganesh Babu, Gariki Ajay Kumar, Hari Balaji VS, Ritika Arora, Shubhangi Sudhakaran 5C analysis: 1. Company: Classic Knitwear, a publicly traded company operates in the $24.5 billion
Classic Knitwear Case 1. Does the product “fit” Classic’s financial and strategy needs, and its capabilities? In terms of the strategy, the new product does strategically align with its current operations. The new product will remain unbranded showing only the Guardian name and, although, Classic has a greater market share in the wholesale sector, concentrating on their retail channels does have a good potential for growth. Successfully breaking into this sector will require a good task
Group Assignment Contents Question 1 2 Question 2 3 Question 3 5 Question 4 7 Appendices 9 Appendix 1 9 Appendix 2 10 Appendix 3 11 Appendix 4 12 Appendix 5 13 Question 1 Evaluate the changes Dore-Dore has made in its children’s knitwear division. How does the performance of the traditional operation and the cellular manufacturing system differ? For example, how does work-in-process inventory change when cells are implemented? Measured against Marquet’s objective of creating a ‘quick
A REPORT ON TOMMY HILFIGER BY P.SATYANARAYANA Date: 6/6/2013 TABLE OF CONTENTS Sl.No. CONTENTS 1 Candidate’s statement 2 Preface 3 Acknowledgement 4 Objectives of the study 5 Introduction 6 Overview of the Company 7 Profiles of some rivals 8 SWOT Analysis 9 Promotional Activities 10 Learning from SIP 11 Conclusion 12 Bibliography PREFACE In today’s trend of cut-throat competition, Bachelor of Business Administration (BBA) is sure to have an edge over their counterparts. BBA education
1. This report will analyse the men’s knitwear range of Paul Smith in terms of the brand’s positioning which relates to aspects of pricing, sales channels, product range, visual merchandising, shopping experience and activity in the store. Based on the brand’s customers, products and identity, Paul Smith is in competition with both UK-based and international brands, such as Ted Baker, Marc Jacob and Zanone. This report will demonstrate the brand’s collection’s strengths and weaknesses in comparison
Context Page Introduction 2 History of avant-garde 2-3 Avant-garde in fashion history 3 Contemporary fashion and avant-garde 3 Discussion of Suzaan Heyns’ autumn/ winter collection 4 Discussion of Stiaan Louws’s 2011 autumn/winter collection 4-5 Discussion of Black Coffee’s 2013 winter collection 5-6 Discussion of Laduma Ngxokolo’s 2012 autumn/winter collection 6-7 Discussion of Thabo Makhetha’s 2012 collection 7 Conclusion 7-8 List of Illustrations 9-13 List of References 14-15
dungarees”. Her style philosophy ,” Stick to the classics and you can never go wrong”. Alexa’s style sense is conventional yet very individualistic. Her style is the perfect mix of masculinity and feminity. She is one of the very few that can mix casual wear with more feminine pieces to create create an ultimate look. My favourite aspect about her style is that her outfits can be termed as vintage, classic and edgy , all at the same time and that is extremely