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Cliff Jumper Case Essay

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To: Gary Colbert
From: Rachel Schmieding
Re: Cliff Jumper
Date: January 31, 2011

There are many aspects that Cliff Jumper needs to consider when deciding whether or not to accept Hi-Valu's proposition about making a low priced bike. Not only has the demand for bicycles flattened, but also Cliff Jumper's sales volume. Hi-Valu is proposing that Cliff jumper should make a low priced bike for their chain retail stores. Cliff Jumper believes that they are a high quality bike, and the making of this type of bike may ruin that image. However, they need added sales. On one hand, Hi-Valu believes that they will be selling about 24,000 bikes a year. On the other hand, if they choose to accept this proposal, they will be taking on added …show more content…

These amounts are assuming that there will be 24,000 units sold in year one. To find the financing costs, I found it best to look at the assumptions. Components and materials needed a two month supply, or 4,000 units. These units were then multiplied by the material costs per unit of $40. Work in process was found by taking ½ of the labor costs per unit, ½ the variable manufacturing overhead per unit and the full amount of material costs per unit totaling $55/unit. This was then multiplied by 1,000 units under assumption 5. All of the costs per unit were used except fixed manufacturing overhead to find the fixed goods amount. This totaled $70/unit and was then multiplied by 500 units (assumption 5). Receivables/ carrying costs were found by taking the price per unit sold ($95) and multiplying it by 6000 (or three months supplying, being that there will be 30 days inventory). All of these costs were then multiplied by 15% due to assumption that pre-tax costs of funds are 15%.

The one-time costs will only be for the first year, so the next year would show $100,000 more profit. The opportunity cost was

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