Coca-Cola Company Presentation

1055 Words5 Pages
FINANCE AND ACCOUNTANCY DEPARTMENT
THE FACULTY OF ECONOMICS AND LAW
KAUNO KOLEGIJA

Created by:
Gabrielė Sakalauskaitė - President
Giedrė Žėkaitė - Commercial Officer
Vytautas Žukauskas – Chief Executive Officer
Jurgita Šunokaitė - Financier
Gediminas Urbanavičius - Chief Administrator

Checked by:
Rasa Šemiotienė

Kaunas, 2012

Contents

Aim 3
Activity attribution 4
The Coca-Cola Company” history and development 4
Subdivision, activities, administration structure 11
Employees, region and partners 12 Diversity 13 Talent development 14 Training 14 Rewarding employees 14
Partners 14
Strengths 16
Weaknesess 16
The companies turnover 17
Career Development 18
Opportunities 20
Threats 20
Conclusion
…show more content…
Coca-Cola invests heavily in infrastructure in emerging markets to make it easier to sell products.
Healthy Options Coca-Cola’s healthy drinks experienced the greatest growth in revenue and U.S. share gain in 2011. According to Beverage Digest, Coca-Cola’s bottled water brand Dasani gained the most volume in the liquid refreshment megabrand category in the United States. Case volume for water increased 10% globally according to Coca-Cola’s 2011 annual review. Contrast that with the 3% global case volume increase of Coca-Cola soda. Water and juice represents Coca-Cola’s biggest opportunities on the product front.

Threats

Competitors
In beverage industry the competition very high so, to remain on the top position the company need lot of finance as well as lot of organizational changes. Coca Cola have not only competitors like Pepsi, Nestle and others also giving tough time.
Removal of Barriers
Globalization removes the barriers so it also attracts the new comer companies for having the same business. Due this the many little companies enter into the market and decrease the market share as well as the sale of the product.
Cultural Differences
For a company the most common threat is the cultural differences because every nation or every geographic boundary has different culture. Same threat faced by Coca Cola Company. Because they have wide network so face this problem as well.
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