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Cognitive Dissonance

Decent Essays

Leon Festinger and James M. Carlsmith (1959) were interested in the cognitive dissonance experienced when a person is forced to say or do something that is conflicting to one’s private opinion of the matter. Cognitive dissonance is most persuasive when it comes to feelings and thoughts about oneself and can motivate or influence us to choose one action or thought over another. The researchers were also interested in forced compliance theory, which is the idea that authority or some other perceived higher-ranking person can force a lower-ranked individual to make statements or perform acts that violate their better judgment. The focus is the goal of altering an individual's attitude through persuasion and authority. Thus, the study conducted …show more content…

Subjects were told that the Department of Psychology is conducting the study and they are therefore required to serve in the experiments. The subjects were told that the study aims to evaluate these experiments to help them improve future experiments. The subjects performed a series of tedious task involving using one hand to put spools onto and then off of a tray for half an hour and then the student were told to use one hand to turn pegs a quarter turn clockwise for another half an hour. If the students finished all forty-eight pegs then the cycle would started over again. The goal was for the task to be so monotonous that none of the participants could possibly find the task enjoyable and thus have a negative opinion of the …show more content…

There were three conditions, the control condition, the one dollar and the twenty dollars conditions. The independent variable was the amount of money the participants were paid, either one dollar or twenty dollars, to tell the next participant that the task was enjoyable. The subjects were treated identically in all respects to the other subjects in the other conditions. In the control condition, the subjects did not set any expectations for the experimental task as they were never asked and never told the confederate waiting in the secretary’s office about the experimental tasks. In the experimental conditions, the subject were asked to take the place of an experimenter, if they would want to, and would be paid to tell the waiting female subject that the experimental task would be interesting and fun. While in the one dollar condition, the subjects were paid one dollar to tell the confederate and in the twenty dollar condition, the subjects were paid twenty

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