Cognitive Dissonance Theory - Applications

2122 WordsFeb 4, 20189 Pages
TABLE OF CONTENTS 1. Introduction 1.1. What is Cognitive Dissonance? 1.2. Cognitive Dissonance Phenomena 1.3. Ways to address Cognitive Dissonance 1.4. Significance 2. Project Statement 3. Methodology 3.1. Sample 3.2. Material 3.3. Procedure 4. Results 5. Conclusion 6. References 1. Introduction 1.1. What is Cognitive Dissonance? The cognitive dissonance theory was proposed by a famous psychologist Leon Festinger in the 1950’s. The theory states that if a person holds two inconsistent cognitions, then he will experience an uncomfortable tension and this state of mind is called cognitive dissonance. In general, the human tendency is to reduce this inconsistency or dissonance. As the name suggests, this state has two components – the first one being cognitive which is related to the mind or how an individual thinks or reasons, and the other component being dissonance, which deals with a conflict between two things occurring at the same time. A cognition (also called a cognitive element) may be defined as any belief, opinion, attitude, perception, or piece of knowledge about anything - about other persons, objects, issues, oneself, and so on. Cognitive dissonance theory claims that people feel a need to reduce the uncomfortable conflict between what is felt or believed and what is happening, and thus they adjust either their situation or their beliefs in order to make the two exist, and agree, simultaneously. This internal drive (or motivation)

More about Cognitive Dissonance Theory - Applications

Open Document