Coke vs. Pepsi Essay

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1. INTRODUCTION The assignment focuses on analyzing and comparing two companies which belong to same sector or industry with a marketing angle. The purpose states that the study of the module Marketing Management needs to be implemented in virtual front by providing thoughtful process to the company chosen. 2. Two Companies In The Same Sector 2.1 About The Company: Coca Cola Coca-Cola is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company, which is in the United States since March 27, 1944). It is a carbonated soft drink sold in the stores, restaurants, and vending machines of more than 200 countries.. Originally proposed as a patent…show more content…
The Coca Cola system The Coca Cola system comprises our Company and more than 300 bottling partners worldwide. Company’s primarily manufactures and sells concentrates, beverage bases and syrups to bottling operations, which then produce a wide array of Coca Cola beverages. Our Company owns the brands and is responsible for consumer marketing initiatives. Our bottling partners, in addition

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