Unit 4 D1 Btec Level 3 Business

The marketing strategy that the Coca Cola Company could have used is the universal strategy which are based on three principles:

The economy exchange rate: If a start-up business buying products from abroad, than the exchange rate will impacts on the piece of goods. This will affect a start-up business because if the exchange rates are like 2 Euros to the £1 than they will make profit but if the exchange rate is like 1 Euros to the £1 than they won’t be able to make profit.

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Additionally, the senior executives at the outriggers tend to accept the technology as a noteworthy asset since it enables for greater communication. Due to this factor they felt that IS resources enabled them to compete well. The Information System group felt that its legacy innovation together with an electronic interface with dissemination associates were serving them well.

Summary: The Teletech Corporation is a U.S company that provides integrated information movement and management. It has two main business divisions, which are The Telecommunication Services, and The Products and Systems. In Telecommunication Services division, it primarily provided many kinds of phone service to business and residential customers. In fact, it performed a network for 7 million customer lines throughout Southwest and Midwest. The division archived an increasing average rate of 3% on revenue from 2000 to 2004. On the other hand, the Products and Systems division was in charge of manufacturing equipment for computing and telecommunication purpose. In 2000, Teletech’s managers developed a plan to apply computing technology

In large global corporations, it can be challenging to share timely information across the enterprise. For a pharmaceutical firm like Eli Lilly & Company, the ability for all employees to easily access vital company information can provide a significant competitive advantage. With the advent of the World Wide Web, Lilly saw a powerful technology that might help alleviate some communications challenges. The company formed an Internet Services department to use the Web to create an internal

Coca-Cola Company is headquartered in Atlanta, Georgia and is currently the world’s largest beverage company (The Coca-Cola Company, 2016b). According to their website, they offer around 500 brands and more than 3,800 beverage choices, including diet and light beverages, waters, juices, teas, coffees, and energy and sports drinks (The Coca-Cola Company, 2016a). The company is a manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups. Coca-Cola’s places major emphasis is on quality and brand recognition, all the while presenting it as a small world theme; which has turned into a highly successful strategy number of global markets (Parnell, 2014).

This company has concerns on the money it is spending on communication within and outside the organization. The company provides internet access to employees on their desktops. The use of internet tools can help to cut down the cost of communication that the company incurs. Further, internet technologies can make obtaining information to be efficient. To achieve this, the company has to empower its employees in the use of internet tools (K. Lauden & J. Lauden, 2011).

The rapidly changing environment of business technology and communication complied with rising global competition forces organizations to maintaining efficient and resourceful business tactics. Business organizations need to be continuously upgrading their business processes. These processes are the ways in which these different business organizations perform their operational tasks. The resources that these companies utilize are the necessary tools that help them accomplish their specific goals and defined objectives. Organizations who for the most part are constantly competing now require tools that are effective and efficient. Tools such as effective information systems and policies that provide would them access to important and reliable information so that they can maintain a competitive edge.

The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of the non-alcoholic beverage syrups and concentrates.

At the end of financial year 2006, the company launched juices, waters and other health & functional beverages which denoted almost 1/3rd of their sales to attaining the changing buyer’s needs. The Coca Cola Company targets to be a desired supplier to its consumers, to provide greater financial outcomes to its stake holders and to deliver a safe, healthy & inclusive workplace to the employees.

The proposed transaction between Coca-Cola and Coca-Cola Enterprises was based on the fundamental idea that these changes would be beneficial to both companies and create a corporate culture based on trust and a shared vision. Currently, both Coca-Cola Enterprises and Coca-Cola Company are in a unique arrangement. This arrangement is one in which the united action of these two entities is believed to produce a better result than if they were to work toward the same goal individually. Thus, producing synergy and adding significant power to each company in their own right. Overall, the Coca-Cola Company and Coca-Cola Enterprises are very fortunate to have developed a strategic partnership that should allow both entities to

Similarly, the Coca Cola industry has used techniques much like Follett’s to help create their own mission, vision, and set of values for its employees. In fact, according to Coca Cola, they have created a 2020 Vision which states, “The world is changing all around us. To continue to thrive, we must look ahead. That’s what our 2020 Vision is all about. It creates a long-term destination for our business and provides us with a “Roadmap” for winning together with our bottling partners.” Coca Cola is a multinational industry that has set an incredibly high standard for its products which adds a medium rating of pressure within the industry. In addition, for how large of an industry Coca Cola has become, it still has a high growth rating. The soft drink industry analysts believe the beverage industry will increase by $300 billion between the years of 2015 and 2020. Furthermore, while the force of new entrants may not have a lasting effect on the industry, Porter’s second force of suppliers may have a much stronger influence on Coca Cola.

A diagram of the company order would show that ICT plays a big part in the network; it supports the sales, finance and marketing by sending emails to customers and other companies who are clients’ e.g. ski companies, or hotels. They keep the LAN (local network connection) running so that all of the PC’S can communicate. Mobile phones and telephones are used within the company so the employees can communicate with and business clients. FAX Machines are use to send messages to other departments, and for departments to receive the messages. Databases are used so that the sales department can gather information from their customers. All of these technologies are useful, because they are quick ways to communicate within the company without wasting time. They make it easier to contact their clients so technologies such as mobile phones and emails are essential. A database is one of the main pieces of ICT within the company because that is where all the data is kept about the clients. For example an online booking system would be used to allow the customer to book a holiday online. All of the customer’s data will be kept private under the Data Protection Act.

Internet is a technology that provides global network and has become an unavoidable concept in the last few years. This technology which started as a basic tool within military, government & university operations has exploded into a world class communication medium and has become the backbone for organisations. Businesses are exploiting this technology on a large scale and implementing it widely in all their functional processes (Aguiar & Oliveira, nd). In this report we touch base on the aspects of gaining competitive advantage, limitation and management issues relating to the technology of internet. The information has been gathered through search on various websites and AUT library database and all citations have been