CONTENT ANALYSIS OF CREATIVE CONCEPTS PAGE DECLARATION 2
1 MAIN RESEARCH ISSUE 3
2 RESEARCH CRITERIA 3
3 EXTENT OF RESEARCH ISSUE 3
4 POPULATION 4
5 ASSUMPTIONS/SUB-ISSUES 4
6 GOAL/OBJECTIVE 5
7 RESEARCH QUESTIONS 5
8 THEORETICAL APPROACH 5
9 RESEARCH DESIGN 8
10 DATA COLLECTION 10
11 DATA ANALYSIS 13
12 QUALITATIVE FINDINGS 17
13 CONCLUSION 27
14 SELF ASSESSMENT AND SELF REFLECTION 28
SOURCES CONSULTED 29
I, the undersigned, hereby declare that this is my own and personal work, except where the work(s) or publications of others have been acknowledged by means of reference techniques.
I
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* The main issue is researchable because it can be resolved with the collection of data.
2.3 Feasibility * The research is feasible as it is easy and inexpensive to procure the magazines.
2.4 Ethical acceptability * As the topic to be resolved is the characteristics of creative concepts appearing in print advertisements, the risk can be classed as minimal. * The drawing and handling of the data represents a risk in terms of plagiarism, falsification and fabrication of the data.
EXTENT
* 3.1 Many magazines are readily available and different creative concepts are used in advertisements. The magazines selected represent a wide range of readership and demographic categories in South Africa.
3.2 Both magazines deal with fashion, beauty and entertainment, food and lifestyle.
3.3 The cross-sectional study conducted uses the following two South African produced magazines: * YOU. 2010. February: 167. Johannesburg: Media24. 2010 * Women’s Health. May:027. Johannesburg: Media24. 2012
3.4 The research was conducted in Johannesburg, South Africa, where the researcher resides, and was done in the month of April to conform to the departmental requirements.
POPULATION
4.1 Target Population: * The target population for research are all published magazines and all advertisements published in
In response to the question set, I will go into detail of the study, consisting of the background, main hypotheses, as well the aims, procedure and results gathered from the study; explaining the four research methods chosen to investigate,
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I, Andrew Khanano, of sound mind, declare that the work submitted is of my own work, and all resource and information used has been appropriately cited.
This research proposal is my original work and it has not been presented elsewhere for any academic award. No part of this work may be reproduced without prior written permission of the author and/or ……..University.
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This is a research study conducted by students of the SWK 335-75 (Research Practice Evaluation) class. The study participation will take approximately 15 minutes to complete. We invite you to help us with our research study by completing this questionnaire with a combination of 7 multiple choice questions and open ended questions. There are no potential
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Our research is based on much information accessed by the Internet, news journals, books, television
All children can be creative, but it can be suppressed or enhanced depending on the support of the environment. Therefore there is the idea that society must be ready for new ideas and innovations.
By submitting this work I acknowledge that I am its author, that all sources consulted in its preparation are referenced appropriately in accordance with the referencing guide, and that I have not copied from any source.
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I, hereby certify that except where I have indicated, this is my own work, based on my personal study and/or research. I have acknowledged all materials and sources used in the preparation of this whether they be books, articles, reports, lecture notes, or
* From mass media advertising to more particular (niche) media, which are centered towards more specific target audiences (Magazine, HR 2006).
This research is a quantitative, cross-sectional, exploratory and descriptive content analysis of selected advertisements from two different magazines published in August 2012 using the nine different creative concepts as main emphasis.