Com3706

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CONTENT ANALYSIS OF CREATIVE CONCEPTS PAGE DECLARATION 2
1 MAIN RESEARCH ISSUE 3
2 RESEARCH CRITERIA 3
3 EXTENT OF RESEARCH ISSUE 3
4 POPULATION 4
5 ASSUMPTIONS/SUB-ISSUES 4
6 GOAL/OBJECTIVE 5
7 RESEARCH QUESTIONS 5
8 THEORETICAL APPROACH 5
9 RESEARCH DESIGN 8
10 DATA COLLECTION 10
11 DATA ANALYSIS 13
12 QUALITATIVE FINDINGS 17
13 CONCLUSION 27
14 SELF ASSESSMENT AND SELF REFLECTION 28
SOURCES CONSULTED 29

I, the undersigned, hereby declare that this is my own and personal work, except where the work(s) or publications of others have been acknowledged by means of reference techniques.
I
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* The main issue is researchable because it can be resolved with the collection of data.
2.3 Feasibility * The research is feasible as it is easy and inexpensive to procure the magazines.
2.4 Ethical acceptability * As the topic to be resolved is the characteristics of creative concepts appearing in print advertisements, the risk can be classed as minimal. * The drawing and handling of the data represents a risk in terms of plagiarism, falsification and fabrication of the data.
EXTENT
* 3.1 Many magazines are readily available and different creative concepts are used in advertisements. The magazines selected represent a wide range of readership and demographic categories in South Africa.

3.2 Both magazines deal with fashion, beauty and entertainment, food and lifestyle.
3.3 The cross-sectional study conducted uses the following two South African produced magazines: * YOU. 2010. February: 167. Johannesburg: Media24. 2010 * Women’s Health. May:027. Johannesburg: Media24. 2012
3.4 The research was conducted in Johannesburg, South Africa, where the researcher resides, and was done in the month of April to conform to the departmental requirements.
POPULATION
4.1 Target Population: * The target population for research are all published magazines and all advertisements published in

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