Emerging Markets Case Studies Collection Emerald Case Study: Kulula.com: now anyone can fly in South Africa Stephanie Townsend, Geoff Bick Article information: To cite this document: Stephanie Townsend, Geoff Bick, "Kulula.com: now anyone can fly in South Africa", Emerald Emerging Markets Case Studies, 2011 Permanent link to this document: http://dx.doi.org/10.1108/20450621111126792 Downloaded on: 06-11-2012 References: This document contains references to 19 other documents To copy this document: email@example.com This document has been downloaded 742 times since 2011. * Access to this document was granted through an Emerald subscription provided by Emerald Group Publishing Limited For Authors: If you would …show more content…
Disclaimer. This case is written solely for educational purposes and is not intended to represent successful or unsuccessful managerial decision making. The author/s may have disguised names; ﬁnancial and other recognizable information to protect conﬁdentiality. DOI 10.1108/20450621111126792 The terrorist attacks on the World Trade Centre on 11 September 2001, however, left many of the world’s already ailing airlines in a state of crisis, with Swissair, Belgium’s Sabena, Australia’s Ansett and US Airways going bankrupt. The healthier airlines – British Airways and Lufthansa – experienced a signiﬁcant drop in passenger numbers (Fletcher, 2002). Excluding Ryanair, the European low-cost segment accumulated losses of almost $300 million between 1996 and 2001, and AB Airlines, ColorAir and Debonair went bankrupt. Compared to the ﬂag carriers, however, the low-cost carriers did very well after the September 11 attacks. Despite the seemingly crowded market in Europe and a 7 per cent VOL. 1 NO. 1 2011, pp. 1-28, Q Emerald Group Publishing Limited, ISSN 2045-0621 j EMERALD EMERGING MARKETS CASE STUDIES j PAGE 1 market share of the intra-European air travel market, discount airlines such as easyJet, Ryanair, Buzz and Virgin Express had all grown stronger and had placed Europe’s traditional ﬂag carriers under severe threat
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On the morning of September 11, 2001, two planes hijacked by al-Qaeda terrorists crashed into the symbol of military and capitalism; the World Trade Center (History.com). This attack killed approximately 3,000 people (History.com). One other plane crashed into the Pentagon and 125 people lost their lives in that attack (History.com). That day, referred to as 9/11, left a stain in the hearts and minds of many Americans. These attacks brought out the hero in a great deal of people, but many heroes died on that day, and those heroes will never be forgotten. Because of this tragic event, millions of American citizens were injured or have had to endure the lasting effects of post-traumatic stress disorder (History.com). This awful event is our hope for the future because it taught us we need to combat terrorism better and we are still fighting this battle today (History.com).
On the day of September 11th, 2001 tragedy spread through the whole United States. This disaster took place in New York City, New York on the eastern coast. The World Trade center employees thought it was just a casual, degrading day of work, but it was anything from that. As workers drank their coffee and typed on their computers, a hijacked plane ran right into one of the towers. A thick gray cloud of smoke absorbed the innocent
The terrorist attacks on September 11, 2001 shook up the lives of all Americans. On September 11, 2001, nineteen radicals who were associated with the Islamic extremist group al-Qaeda high jacked four airplanes with the intent to carry out terrorist attacks. Two airplanes went into the towers of the World Trade Center in New York City killing over two thousand six hundred people. They also attacked the pentagon in Washington D.C killing over one hundred people, as well as a plane going down in Pennsylvania killing all people aboard the plane. Due to the terrorist attacks on September 11, 2001, national security has improved dramatically with the intent of an increase of public safety.
“You couldn’t feel that there was any safer place in the world”. An examination of primary and secondary sources will reveal the historical significance of this event. Many Americans still feel bad as a result to the attacks. People were nervous about losing more family members as a result to the attacks. Many people say that they feel foolish worrying about terrorist. After the attacks people began to think. Asking their selves what would be the next spot. Some hijackers bought tickets and everything else with their own money. Leaving evidence for us to find who they work for. At airports, many security problems accrued. People across the country watching all of it happen felt the exact same way as the people right in front of the buildings.
According to David Plotz, “20 percent of Americans know or have a friend /relative who knows someone injured or killed from the terrorist attacks on September 11th, 2001”. Even if one doesn’t fall into the 20%, the 9/11 terrorist attacks still affects them and their country. When the planes first struck the twin towers, the employees inside had a very limited amount of time to evacuate the building. Unfortunately, nearly 3,000 people never made it out alive. This is entirely due to the lack of education/preparedness for emergency situations prior to this day. The greatest loss of life on 9/11 was caused by the incorrect survival strategies of the people within the twin towers including distractedness, unpreparedness of emergencies and elevator
On September 11, 2001, a tragic event occurred strongly affected America. Four commercial airplanes were hijacked by nineteen terrorists who were part of the Islamic extremist group al-Qaeda. The four planes crashed into the towers of the World Trade Center in New York, the Pentagon in Washington D.C., and an open field in Pennsylvania. The events resulted in just less than three thousand deaths and and costed just under twenty billion dollars to replace the buildings and areas hit. Immediately, America changed.
On a beautiful morning in September 2001, 19 members of the group al-Qaeda hijacked commercial planes crashing into the Twin Towers in New York City leaving both building and their surroundings in destruction. Within two hours, both skyscrapers had crumbled to the ground, filled with fire and rubble. Another plane flew into the Pentagon in Washington D.C. and caused a lot of damage
"Just a couple of years before the 9/11 attack a group of terrorist were arrested and their motto was, The season is coming, and bodies will pile up in sacks" ( The 9/11 Commission Report 17). Many people all around the world were shocked at the unfolding event, whether they heard it from the news, television or the radio. In the following days after the attack, parents and guardians did not want their children to go to schools because they were being racist and scared. Some even wanted schools to kick all Middle Eastern students out of school for the safety of their children. There were many people, who feared for their loved ones especially those who were near the effected areas, due to the lack of communication. 9/11 is one of the most tragic recent events in the history of the United States of America. Due to 9/11 the United States has increased its airports security and was one of the leading causes to the invasion of Afghanistan to find the leader of the terrorist group that was responsible.
This paper discusses the impacts of the September 11, 2001 terrorist attacks on the aviation industry. Specifically, how aviation industry members were forced to alter their marketing mix in response to the events. The four "P 's" of marketing were all modified. The airlines had to change their product (route structures) and their prices. They also had to change their promotion tactics to ease the customer 's "fear factor". Lastly they had to alter the means of delivering their product to the consumer due to enhance security measures (place).
On September eleventh, 2001, the most prolific terrorist attack of modern history took place on American soil. The discussion about 9/11 consistently revolves around its direct impact on American lives and the military response from the United States. The destruction from the attacks consumes the majority of information taught to students and citizens across American; however, the effects of 9/11 go much further. Economies across the world felt the impact following the terrorist attacks on the World Trade Centers, an impact that can still be felt today. If the Twin Towers still stood today, we would be living with a completely different economy.
On September 11, 2001, our nation experiences a terrible tragedy when four terrorist-controlled airplanes flew into the World Trade Center, the Pentagon, and a field in Pennsylvania. Over 3,000 people were killed, and thousands more were affected. In an effort to promote patriotism and unite the nation, citizens began displaying American flags, holding memorial services, and attending church.
On September 11, 2001 a group Islamic extremists hijacked a plane and flew it into the World Trade Center; the tallest building in New York City resulting in the death of 2,753 innocent people. As the ’ building crumbled, many people in an attempt to survive; jumped out of windows to escape the raging fire inside. Smoke poured from the skyscraper, and firefighters, rushed to save all that they could, while families worried sick over their loved ones. The people killed were just ordinary people, trying to make a living, working to support themselves or their family. Attacked simply because they had different religious beliefs, then the terrorists and did not follow Islam. Such a horrific event has had lasting impacts on everyone. It has impacted
Kate is the owner of a successful business, selling women’s shoes. Her business is expanding fast and she wants to upgrade her business structure to a more appropriate one. What would be your recommendation to Kate and why? What are the factors that influence you with this advice?