Southwest Airlines

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  • Southwest Airlines

    1769 Words  | 8 Pages

    SOUTHWEST AIRLINES CASE STUDY BY Aurelio Montelongo Jr. June 22, 2012 Southwest Airlines is in an environment whose conditions for most in this type of industry have been anything but profitable. So why is it that Southwest Airlines, who has been profitable in this volatile market been able to make money? Though Southwest did have a losing quarter it was not due to lack of fliers or its service to its customers, but an investment in its fuel hedging cost. As fuel dropped in price, Southwest

  • Southwest Airlines Innovation : Southwest

    1765 Words  | 8 Pages

    Southwest Airlines Innovation Southwest Airlines began its humble beginnings in 1966 as a commuter airline serving three cities in Texas: Dallas, Houston and San Antonio. The problem they saw at hand was, airline travel was sluggish, expensive and full of features that most people did not really want or care about. They had a belief that every person who wants to travel, should be able to, without worrying about the cost. The company’s foundation was not only to have fast, low cost, no-frills

  • The History Of Southwest Airlines

    1244 Words  | 5 Pages

    The History of Southwest Airlines Andre McCoy Middle Tennessee State University Andrew B. Symonds Intro. To Aerospace 1020 October 22, 2015 The History of Southwest Airlines Introduction The Southwest is a leading American air service and is the largest low-priced service provider with the base in Texas. The airline came to existence in 1976 and its name became Southwest in 1971. According to an overview in 2014 the company has around 45k employees and around 3.4k flights are operated each day

  • The History Of Southwest Airlines

    896 Words  | 4 Pages

    History of Southwest Airlines Introduction The Southwest is a leading American air service and is the largest low-priced service provider with the base in Texas. It came into existence in 1976 and its name became Southwest in 1971. According to an overview in 2014 the company has around 45k employees and around 3.4k flights are operated each day. Mostly Southwest Airlines uses 737s, except in 1970s and 1980s, when it rented some 727s from BI airlines. Over the last couple of years southwest is facing

  • Success of Southwest Airlines

    866 Words  | 4 Pages

    SUCCESS SOUTHWEST AIRLINES So, to start with, the company was founded in 16th of March, 1967 Dallas by Herb Kelleher and Rollin King. It has a subsidiary company which is AirTran Airways. Southwest Airlines flies to 72 destinations in the United States. Key people of the company are Herb Kelleher (Co-founder), Rollin King (Co-founder) and Gary C. Kelly (President, CEO & Chairman). And total assets in 2010 were more than 15 billion dollars. In simple words, more than 44 years ago, Rollin King

  • Southwest Airlines Essay

    1977 Words  | 8 Pages

    Q1. What is Southwest’s strategy? What is the basis on which Southwest builds its competitive advantage? Q2. How do Southwest’s control systems help execute the firm’s strategy? The Southwest Airlines strategy is best explained by its co-founder Herb Kelleher during a talk at Wharton: “It’s an obsession with keeping costs low and treating employees well and a commitment to managing the company during booms with an eye to the busts that will inevitable follow. Do that and most of the rest takes

  • Southwest Airlines

    4134 Words  | 17 Pages

    Southwest Airlines Over 35 years ago, Rollin King and Herb Kelleher decided to create a different type of airline. They began with the simple notion: If you get your passengers to their destinations when they want to get there, on time and at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline. They were right (Southwest Airlines, 2004)! What began as a small Texas airline has grown to become one of the largest airlines in the United States

  • Southwest Airlines

    1033 Words  | 5 Pages

    Running head: SOUTHWEST AIRLINES Southwest Airlines William F. White Grand Canyon University Introduction Southwest Airlines took their first flight in June 18, 1971. The company got underway more then four years earlier but had a number of tough lawsuits against them before they were able to get their first plane up in the air. Southwest Airlines began serving the Texas cities of Dallas, Houston and San Antonio. And then in 1979, Southwest Airlines finally made their first voyage outside

  • Southwest Airlines

    1265 Words  | 6 Pages

    Southwest Airlines Introduction: Southwest Airlines is a passenger airline based out of Dallas, Texas that provides air transpiration throughout the United States. Southwest is currently the 6th largest U.S. airline based on revenue. It currently has more than 3,100 flights in 73 cities, making it the largest U.S. carrier passenger airline. They provide good options, such as early check-in, hotel packages, car rental, and free luggage up to two bags, which are one of their techniques to provide

  • Southwest Airlines

    1674 Words  | 7 Pages

    Assessing Corporate Culture: Southwest Airlines Q Organizational Philosophy, Mission, Vision, Values Southwest Airlines clearly outlines their values in their corporate mission statement: The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit (www.southwest.com). This mission both describes the company 's approach to its workforce, and the customer at large. Rather than

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